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Felicitas Morhart

Contact

Full Professor
Department of Marketing


Contact
Felicitas.Morhart@unil.ch
Anthropole, room 3064
Tel 021.692.35.78

Postal address
Université de Lausanne
Quartier UNIL-Chamberonne
Bâtiment Anthropole
1015 Lausanne

Teaching

master Luxury Marketing
Related programmes
Master of Science (MSc) in Management, Orientation Business Analytics
Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership
Master of Science (MSc) in Management, Orientation Marketing
Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution

Assistants

Zitian Qiu
zitian.qiu@unil.ch
Tel: (021 692) 3657
Room: ANT 3067

full description
  Evrim Yanar
evrim.yanar@unil.ch
Tel: (021 692) 3657
Room: ANT 3067

full description
 

Publications


this section is under maintenance

please refer to the author in unisciences


Curriculum

Education

Etudes Doctorales en Marketing et Leadership
University of St. Gallen, Switzerland
PhD thesis: "Brand-Specific Leadership: On Its Effects and Trainability" (grade: 6.0 "summa cum laude")
Supervisor: Prof. Dr. Torsten Tomczak, University of St. Gallen
Co-Supervisor: Prof. Dr. Andreas Herrmann, University of St. Gallen

Visiting Scholar
University of Michigan, Ann Arbor, United States
Supervisor: Richard P. Bagozzi, PhD, University of Michigan

Master of Arts
Graduate Studies in Media Management, Media Law, and Organization Psychology
Master thesis: "TV Strategies for Reaching the Homosexual Target Group"
Supervisor: Prof. Dr. Heinz Pürer, University of Munich (LMU)



Undergraduate Studies in Communication Science
University of Munich (LMU)

Work experience

Assistant professor of Marketing
University of Lausanne


Post-doctoral researcher and project manager
Institute of Marketing and Retailing
University of St. Gallen

Other activities

American Marketing Association

Ad-hoc reviewer for the Journal of Personal Selling and Sales Management

Ad-hoc reviewer for the European Journal of Marketing

Member of the American Marketing Association

Member of the European Marketing Academy

Ad-hoc reviewer for the Journal of Personal Selling and Sales Management

Academic honors

Swiss National Funds
Doctoral Fellowship
University of Michigan, Ann Arbor
Année : 2008


American Marketing Association
Best Paper Award in the Sales and Relationship Marketing Track of the American Marketing Association Winter Educators' Conference 2007
San Diego, CA

Année : 2007


Swiss National Funds
Grant for the ICPSR Summer Program in Quantitative Methods
University of Michigan, Ann Arbor
Année : 2006


Swiss National Funds
Grant for the ICPSR Summer Program in Quantitative Methods
University of Michigan, Ann Arbor
Année : 2006


KPMG Media Award for innovative work in media research
Année : 2004


Best Thesis Award by the Institute of Communication Science at the University of Munich (LMU)
University of Munich (LMU)
Année : 2004


Keywords

  • integration of organizational behavior and leadership into the marketing field
  • marketing (2)
  • transformational leadership in the sales domain

 
 
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