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Felicitas Morhart
Coordonnées
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Professeure ordinaire
Département de marketing Contact Felicitas.Morhart@unil.ch Anthropole, bureau 3064 Tél 021.692.35.78 Adresse postale Université de Lausanne Quartier UNIL-Chamberonne Bâtiment Anthropole 1015 Lausanne |
Publications
Curriculum
Formations
Etudes Doctorales en Marketing et LeadershipUniversity of St. Gallen, Switzerland
PhD thesis: "Brand-Specific Leadership: On Its Effects and Trainability" (grade: 6.0 "summa cum laude")
Supervisor: Prof. Dr. Torsten Tomczak, University of St. Gallen
Co-Supervisor: Prof. Dr. Andreas Herrmann, University of St. Gallen
Visiting Scholar
University of Michigan, Ann Arbor, United States
Superviseur: Richard P. Bagozzi, PhD, University of Michigan
Master of Arts
Etudes Supérieures Universitaires en Management des Médias, Loi des Médias et Psychologie Organisationnelle
Thèse de Master: "TV Strategies for Reaching the Homosexual Target Group"
Superviseur: Prof. Dr. Heinz Pürer, Université de Munich (LMU)
Etudes universitaires en Sciences de Communication
Université de Munich (LMU)
Expériences professionnelles
Professeur Assistant en MarketingUniversité de Lausanne
Post-doctoral researcher and project manager
Institute of Marketing and Retailing
University of St. Gallen
Autres activités
American Marketing AssociationAd-hoc reviewer for the Journal of Personal Selling and Sales Management
Ad-hoc reviewer for the European Journal of Marketing
Member of the American Marketing Association
Member of the European Marketing Academy
Ad-hoc reviewer for the Journal of Personal Selling and Sales Management
Prix et distinctions scientifiques
Swiss National FundsDoctoral Fellowship
University of Michigan, Ann Arbor
Année : 2008
American Marketing Association
Best Paper Award in the Sales and Relationship Marketing Track of the American Marketing Association Winter Educators' Conference 2007
San Diego, CA
Année : 2007
Swiss National Funds
Grant for the ICPSR Summer Program in Quantitative Methods
University of Michigan, Ann Arbor
Année : 2006
Swiss National Funds
Grant for the ICPSR Summer Program in Quantitative Methods
University of Michigan, Ann Arbor
Année : 2006
KPMG Media Award for innovative work in media research
Année : 2004
Best Thesis Award by the Institute of Communication Science at the University of Munich (LMU)
University of Munich (LMU)
Année : 2004
Mots-clés
- intégration au marketing des phénomènes de comportement organisationnel et leadership
- leadership transformationnel dans le domaine de la vente
- marketing (2)
