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Francine Petersen


Associate Professor
Department of Marketing

Anthropole, room 3056
Tel 021.692.34.55
Fax 0216923305

Postal address
Université de Lausanne
Quartier UNIL-Chamberonne
Bâtiment Anthropole
1015 Lausanne


bachelor Consumer Behavior (BScM)
Related programmes
Bachelor of Science (BSc) in Management
Bachelor (BSc) in Economic Sciences
bachelor Retailing
Related programmes
Bachelor of Science (BSc) in Management
Bachelor (BSc) in Economic Sciences
master Social Well Being
Related programmes
Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership
Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution
Master of Science (MSc) in Management, Orientation Marketing
Master of Science (MSc) in Management, Orientation Business Analytics


Cara de Boer

  Wilma Ticona Huanca

Room: ANT 3070.1



7 last publications

: Peer Reviewed


Petersen F.E., Dretsch H.J. ; Komarova Loureiro Y (2018). Who needs a reason to indulge? Happiness following reason-based indulgent consumption. International Journal of Research in Marketing, 35, 170-184. Peer Reviewed


Pocheptsova A, Petersen F.E. ; Etkin J (2015). Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit. Journal of Consumer Psychology, 25, 296-303. Peer Reviewed


Grigorian V , Petersen F.E. (2014). Designing Luxury Experience. SSRN Electronic Journal. Peer Reviewed

Petersen F.E. , Hamilton R.W. (2014). Confidence via correction: The effect of judgment correction on consumer confidence. Journal of Consumer Psychology, 24, 34-48. Peer Reviewed


Petersen F.E. , Heine K (2013). When Do Consumers Indulge in Luxury? Emotional Certainty Signals When to Indulge to Regulate Emotions. Marketing ZFP, 35, 79-90. Peer Reviewed


Srivastava J., Petersen F.E. ; Fedorikhin A. (2009). Coupling and decoupling of unfairness and anger in ultimatum bargaining. Journal of Behavioral Decision Making, 22, 475-489. Peer Reviewed


Rust R.T. , Petersen F.E. (2006). How technology advances influence business research and marketing strategy. Journal of Business Research, 59, 1072-1078. Peer Reviewed


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