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Francine Petersen

Contact

Associate Professor
Department of Marketing


Contact
Francine.Petersen@unil.ch
Anthropole, room 3056
Tel 021.692.34.55
Fax 0216923305

Postal address
Université de Lausanne
Quartier UNIL-Chamberonne
Bâtiment Anthropole
1015 Lausanne

Teaching

bachelor Consumer Behavior (BScM)
Related programmes
Bachelor of Science (BSc) in Management
Bachelor (BSc) in Economic Sciences
bachelor Retailing
Related programmes
Bachelor of Science (BSc) in Management
Bachelor (BSc) in Economic Sciences
master Social Well Being
Related programmes
Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership
Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution
Master of Science (MSc) in Management, Orientation Marketing
Master of Science (MSc) in Management, Orientation Business Analytics

Assistants

Cara de Boer
Cara.deboer@unil.ch



  Wilma Ticona Huanca
wilma.ticonahuanca@unil.ch

Room: ANT 3070.1

 

Publications

7 last publications

: Peer Reviewed

2018

Petersen F.E., Dretsch H.J. ; Komarova Loureiro Y (2018). Who needs a reason to indulge? Happiness following reason-based indulgent consumption. International Journal of Research in Marketing, 35, 170-184. Peer Reviewed


2015

Pocheptsova A, Petersen F.E. ; Etkin J (2015). Two birds, one stone? Positive mood makes products seem less useful for multiple-goal pursuit. Journal of Consumer Psychology, 25, 296-303. Peer Reviewed


2014

Grigorian V , Petersen F.E. (2014). Designing Luxury Experience. SSRN Electronic Journal. Peer Reviewed


Petersen F.E. , Hamilton R.W. (2014). Confidence via correction: The effect of judgment correction on consumer confidence. Journal of Consumer Psychology, 24, 34-48. Peer Reviewed


2013

Petersen F.E. , Heine K (2013). When Do Consumers Indulge in Luxury? Emotional Certainty Signals When to Indulge to Regulate Emotions. Marketing ZFP, 35, 79-90. Peer Reviewed


2009

Srivastava J., Petersen F.E. ; Fedorikhin A. (2009). Coupling and decoupling of unfairness and anger in ultimatum bargaining. Journal of Behavioral Decision Making, 22, 475-489. Peer Reviewed


2006

Rust R.T. , Petersen F.E. (2006). How technology advances influence business research and marketing strategy. Journal of Business Research, 59, 1072-1078. Peer Reviewed



 
 
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