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Jean-Claude Usunier

Contact

Professor Emeritus
Department of Marketing


Research

Research areas

International Marketing
Research in this domain covers :
Country of origin and country image issues
Cross-cultural consumer behavior
Cultural issues relating to international marketing behavior, especially as they refer to time and temporal cultures

International Marketing
Research in this domain covers :
- Country of origin and country image issues
- cross-cultural consumer behavior
- cultural issues relating to international marketing behavior, especially as they refer to time and temporal cultures

Cross-cultural / Comparative management
This research stream is mosly concerned with issues of equivalence across cultural contexts and measurement equivalence in international research in marketing and management. Particular emphasis is given to the role of languages in influencing mindsets, translation, and conceptual equivalence issues

Issues in Trust and Commerce
This research domain covers :
Comparative analysis of trusting behavior in different nations (especially through experimental games)
Issues relating trust to negotiation behavior,especially how cultural differences and intercultural communication affect agreement building and contract/deal monitoring
Research in Commerce : exploring the interface between economic/self-interested and altruistic/other-oriented motives and behavior

Confiance et Commerce
La confiance entre acteurs économiques est un thème qui devient central pour expliquer la formation d'un capital social qui permet des relations commerciales à faibles coûts de transaction. Cette piste de recherche comprend différents travaux, articulés sur le management comparé, relevant aussi bien d'expériences de laboratoire liées aux méthodes d'économie expérimentale, qu'à des enquêtes par questionnaire

Cross-cultural / Comparative management
This research stream is mosly concerned with issues of equivalence across cultural contexts and measurement equivalence in international research in marketing and management. Particular emphasis is given to the role of languages in influencing mindsets, translation, and conceptual equivalence issues

Collaborations

Interuniversity

Member of the "Business Goals Network" managed by Professor Geert Hofstede, University of Tilburg (The Netherlands), International Comparison of business goals
Netherlands

Réseau "Business Goals" avec le professeur Geert Hofstede, Université de Tilburg (Pays-Bas), Comparaison internationale des buts de l'entrepreneur
Netherlands

Coopération avec le Professeur Eric Davoine (Université de Fribourg)sur la Comparaison franco-allemande de la gestion du temps parmi les cadres d'entreprise
Switzerland

Another collaboration

Informal network
Participation to the informal network on new perspectives in the social sciences, "Do facts matter in elaborating theories? Cross perspectives from economics, management, political science and sociology" (Polytechnique/Mines de Paris / MIT /Harvard /Wharton. Coordinator: Hervé Dumez, Centre de Recherche en Gestion de l'Ecole Polytechnique, Paris, France.
France

Product ethnicity
Research Cooperation with Professor Ghislaine Cestre (HEC, UNIL) dealing with the influence of national origin of products on consumer evaluations, especially as concerns the linkage between countries and product categories ('product ethnicity').
Switzerland

International Journal of Cross-Cultural Management, Sage(Member of the editorial board)
unknown

Management International Review, Gabler (Member of the editorial board)
unknown

Journal of Business Research, Elsevier (Member of the editorial board)
unknown

Journal of International Marketing, AMA (American Marketing Association, Member of the editorial board
unknown

Journal of World Business, Pergamon/Elsevier (Member of the editorial board)
unknown

International Business Review Pergamon/Elsevier (Member of the editorial board)
unknown

Recherche et Applications en Marketing, AFM/PUG/CNRS (Membre du Comité de Lecture)
unknown

Décisions Marketing, AFM/CECOEDUC, Membre du bureau de rédaction
unknown

Revue Française de Gestion, FNEGE (Lecteur anonyme)
unknown

Publications


this section is under maintenance

please refer to the author in unisciences


Curriculum

Competences



Comparative survey research with an international coverage, using methods for the search of cross-nationally and/or cross-culturally equivalent resear

Etudes et enquêtes comparatives internationales intégrant la recherche de l'équivalence cross-nationale et cross-culturelle

Etudes de marchés internationaux : méthodologie

International Market Research

Business negotiation at the international level: support and advice for the preparation and conduit of business deals with partners from different cul

Négociation internationale d'affaires : conseils pour la préparation et la conduite de la négociation avec des partenaires commer

IUMI - International Marketing Cases<br /> <br /> The Institute of International Management of the University of Lausanne (Switzerland) pr

Réalisation de cas pédagogiques dans le cadre de l'IUMI (International Marketing Cases)<br /> <br /> Tous sont des publicati

Education

EDUCATION
1984: Agrégation de Sciences de Gestion, Paris (Marketing)
1980: PhD international economics (Doctorat d'Etat), University of Paris II (Assas); Dissertation topic: An econometric study of long term changes in international trade networks.
1975: Master in European and international economics University of Paris II (Assas)
1974: Maîtrise en droit (European and International Law), University of Paris II (Assas)
1972: Diplôme de l'Ecole des Hautes Etudes Commerciales (HEC Paris); major in international business

Work experience

ACADEMIC POSITIONS
From September 2000: Professor, Département de Management, Ecole des HEC, University of Lausanne
From September 1996 to September 2000: Professor of marketing and international business, Louis-Pasteur University (ULP), Strasbourg.
Fom 1985 to 1996: Graduate School of Business, Université Pierre Mendès-France, Grenoble (France), professor of marketing and international business
From 1980 to 1985: Pais Graduate School of Management (ESCP-EAP), assistant professor international business

BUSINESS EXPERIENCE
January 1979 - December 1983: associate founder of Status, short term forecasting consulting firm
September 1977 - October 1978: sales forecasting analyst at Schneider group
June 1972 - August 1976: full-time consultant at M2I, Market research consultancy on world markets for industrial products

Other activities

Member of Commissions
Member of the University Council, University of Lausanne
Member of the Swiss Federal Commission for Consumption Issues

Academic honors

Prix Harvard-L'Expansion
Année : 1985

Récipiendaire : Jean-Claude Usunier


Prix de l'Académie des Sciences Commerciales
Année : 1993

Récipiendaire : Jean-Claude Usunier


Prix de l'Académie des Sciences Commerciales
Pour leur ouvrage Marketing International: Développement des Marchés et Management Multiculturel, publié à Paris aux Editions Vuibert
Année : 2004

Récipiendaire : Jean-Claude Usunier (UNIL/HEC/DEMA/IUMI) et Nathalie Prime (ESCP-EAP, Paris Graduate School of Management)


Keywords

  • comparative & cross-cultural management
  • consumer behaviour
  • cross-national comparisons
  • gestion des opérations internationales
  • logistics of world trade
  • management comparé
  • marketing management
  • services management
  • studies and compared international surveys
  • trust and exchange

 
 
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