![[logo_unil.png]](https://hecnet.unil.ch/medias/plone/lg14/logo_unil.png){kind=logo}
Sandor Czellar
Contact
|
Full Professor
Department of Marketing Contact Sandor.Czellar@unil.ch Anthropole, room 3063 Tel 021.692.34.61 Postal address Université de Lausanne Quartier UNIL-Chamberonne Bâtiment Anthropole 1015 Lausanne |
Teaching
|
bachelor Principes de marketing Related programmes Bachelor of Science (BSc) in Management Bachelor (BSc) in Economic Sciences Bachelor of Science (BSc) in Economics |
Assistants
|
Samantha Cannova
samantha.cannova@unil.ch Room: ANT 3070.2 |
|
Simona Haásová
simona.haasova@univie.ac.at Tel: (021 692) 3465 Room: ANT 3065 full description |
|
|
|
Tiffany Kreutschy
tiffany.kreutschy@unil.ch Room: ANT 3070.2 |
|
Natalie Morgan
Natalie.Morgan@unil.ch Tel: (021 692) 3675 Room: ANT 3057 full description |
|
|
|
Fiona Pesenti
fiona.pesenti@unil.ch |
|
Sarah Raemy
sarah.raemy@unil.ch Room: ANT 3070.1 |
|
|
Leila Rahmani
leila.rahmani@unil.ch Tel: (021 692) 3675 Room: Anthropole 3057 full description |
|
Quentin Spichiger
quentin.spichiger@unil.ch |
|
Publications
49 last publications ordered by:
publication type
-
year
: Peer Reviewed
Articles
Liu R.L., Sprott D.E., Spangenberg E.R., Czellar S. ; Voss K.E. (2018). Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. Journal of Retailing and Consumer Services, 41, 90-100.  | |
| Martin C. , Czellar S. (2017). Where do biospheric values come from? A connectedness to nature perspective. Journal of Environmental Psychology, 52, 56-68. | |
| Martin C. , Czellar S. (2016). The extended Inclusion of Nature in Self scale. Journal of Environmental Psychology, 47, 181-194. | |
| Devezer B., Sprott D. E., Spangenberg E. R. ; Czellar S. (2014). Consumer Well-Being: Effects of Subgoal Failures and Goal Importance. Journal of Marketing, 78, 118-134. | |
| Cowley E. , Czellar S. (2012). The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence. Journal of Personality, 80, 949-968. | |
| Czellar S. , Luna D. (2010). The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures: An Information Availability/Accessibility Perspective. Journal of Consumer Psychology, 20, 259-273. | |
| Han A. H., Czellar S., Olson M. A. ; Fazio R. H. (2010). Malleability of Attitudes or Malleability of the Implicit Association Test ?. Journal of Experimental Social Psychology, 46, 286-298. | |
| Sprott D., Czellar S. ; Spangenberg E. (2009). The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale. Journal of Marketing Research, 46, 92-104. | |
| Czellar S. (2006). Self-Presentational Effects in the Implicit Association Test. Journal of Consumer Psychology, 16, 92-100. | |
| Dubois B., Czellar S. ; Laurent G. (2005). Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Marketing Letters, 16, 115-128. | |
| Czellar S. (2003). Consumer Attitudes Toward Brand Extensions: An Integrative Model and Research Propositions. International Journal of Research in Marketing, 20, 97-115. | |
| Lageat T., Czellar S. ; Laurent G. (2003). Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound. Marketing Letters, 14, 97-109. | |
| Czellar S. , Denis J.-E. (2002). Un Modèle Intégrateur du Capital-client de la Marque: Une Perspective Cognitive. Recherche et Applications en Marketing, 17, 43-56. | |
| Denis J.-E. , Czellar S. (1997). Les Nouvelles Directions de Recherche en Marketing : Une Etude Comparative France - Etats-Unis 1989-1994. Revue Française du Marketing, 162, 7-29. | |
| Denis J.-E., Lee J.-Y. ; Czellar S. (1997). Convergence and Divergence in European Market Research Practices. Marketing and Research Today, 25, 180-190. | |
Book Sections
| Liu R.L., Sprott D.E., Spangenberg E.R. ; Czellar S. (2018). Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy. Customer Engagement Marketing (pp. 269-292). Springer International Publishing. | |
| Usunier J.-C., Cestre G., Czellar S., Morhart F. M. ; Müller B. (2011). Perspectives on Responsible Marketing. Responsible Management Practices for the 21st Century (pp. 89-102). Paris: Pearson. | |
In Proceedings
| Lebar C. , Czellar S. (2010, Feb). The Illusion of (Not) Knowing: The Effect of Self-Esteem on the Relation between Subjective Knowledge Change and Memory for Information. Proceedings of the Society for Consumer Psychology 2010 Winter Conference. Society for Consumer Psychology (SCP). | |
| Lebar C. , Czellar S. (2010, Jun). I'm An Expert .. or Maybe Not? When Changing Personal Knowledge Perceptions Affects Information Processing. Proceedings of the 39th European Marketing Academy Conference. European Marketing Academy. | |
| Czellar S. , Cowley E. (2009, May). Does It Bother Me if We Don't Agree? Self-Monitoring and Interpersonal Ambivalence. Proceedings of the 38th European Marketing Academy Conference. European Marketing Academy. | |
| Czellar S., Cowley E. ; Laurent G. (2008, May). The Moderating Role of Self-Monitoring on the Antecedents of Ambivalent Attitudes. Proceedings of the 37th European Marketing Academy Conference. European Marketing Academy. | |
| Czellar S., Cowley E. ; Laurent G. (2007, May). Experiencing Mixed Feelings About Consumption Objects: Self-Monitoring and the Antecedents of Attitude Ambivalence. Proceedings of the 36th European Marketing Academy Conference. European Marketing Academy. | |
| Kocher B. , Czellar S. (2006, Jan). How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Consumer Level and Marketer-Controlled Effects. 35th European Marketing Academy Conference Proceedings. European Marketing Academy. | |
| Kocher B. , Czellar S. (2006, Feb). How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Moderating Effects. Proceedings of the Society for Consumer Psychology 2006 Winter Conference (pp. NA). Society for Consumer Psychology (SCP). | |
| Czellar S. , Luna D. (2005, Feb). The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise. Proceedings of the Society for Consumer Psychology 2005 Winter Conference. Society for Consumer Psychology (SCP). | |
| Czellar S. (2004, Feb). Self-Monitoring and Attitude Accessibility Revisited. Proceedings of the Society for Consumer Psychology 2004 Winter Conference. Society for Consumer Psychology (SCP). | |
| Czellar S. , Palazzo G. (2004, May). The Impact of Perceived Corporate Brand Values on Brand Preference: An Exploratory Empirical Study. Proceedings of the 33rd European Marketing Academy Conference. European Marketing Academy. | |
| Dubois B., Laurent G. ; Czellar S. (2004, May). Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable. Proceedings of the 33rd European Marketing Academy Conference. European Marketing Academy. | |
| Czellar S. (2003, May). The Concept of Prestige: A Cross-cultural Investigation. Proceedings of the 32nd European Marketing Academy Conference. European Marketing Academy. | |
| Czellar S. (2003, Jan). A Link Between Self-Monitoring and Prestige-Related Consumer Knowledge? Preliminary Evidence From North America and Europe. Proceedings of the Society for Consumer Psychology 2003 Winter Conference (pp. 84-94). Society for Consumer Psychology. | |
| Graber S., Czellar S. ; Denis J.-E. (2003, Jan). Premières Evidences Empiriques sur les Antécédents de l'Orientation vers le Marché dans la Gestion Bancaire Privée [Preliminary Empirical Evidence on the Antecedents of Market Orientation in the Private Banking Industry]. Actes du 19ème Congrès International de l'Association Française du Marketing. Association Française du Marketing. | |
| Graber S., Czellar S. ; Denis J.-E. (2003, May). Using Partial Least-Squares Regression in Marketing Research. Proceedings of the 32nd European Marketing Academy Conference. European Marketing Academy. | |
| Czellar S. (2002, Jan). An Exploratory Inquiry on the Antecedents of Prestige Judgments. Proceedings of the Society for Consumer Psychology 2002 Winter Conference (pp. 118-131). Society for Consumer Psychology (SCP). | |
| Dubois B. , Czellar S. (2002, May). Luxury Brands or Prestige Brands? An Exploratory Inquiry on Consumer Perceptions. Proceedings of the 31st European Marketing Academy Conference. European Marketing Academy. | |
| Denis J.-E., Czellar S. ; Graber S. (2001, Jan). Orientation-marché, Performance et Recherche Marketing : Le Cas des Entreprises Suisses. Actes du 17ème Congrès International de l'Association Française du Marketing. Association Française du Marketing. | |
| Denis J.-E., Czellar S. ; Graber S. (2000, Jan). Orientation-marché, Performance et Recherche Marketing: Intégration des Evidences Empiriques. Actes du 16ème Congrès International de l'Association Française du Marketing. Association Française du Marketing. | |
| Denis J.-E. , Czellar S. (1999, Jan). Les Pratiques de Recherche des Entreprises Européennes. Actes du 15ème Congrès International de l'Association Française du Marketing. Association Française du Marketing. | |
In Proceedings (abstract)
| Kocher B., Lalos M., Gould S. J. ; Czellar S. (2011, Jan). Product Placement in Song Lyrics: Impact of Cognitive Load, Disclosure, Valence and Strength. E-European Advances in Consumer Research, IX (pp. 495). European Association for Consumer Research. | |
| Lebar C. , Czellar S. (2011, Jan). Do I Remember More When I Feel More Knowledgeable?. NA-Advances in Consumer Research, 38. Association for Consumer Research. | |
| Czellar S., Voyer B., Schwob A. ; Luna D. (2009, Jan). Whence Brand Evaluations? Investigating The Relevance of Personal and Extrapersonal Associations in Brand Attitudes. NA-Advances in Consumer Research, 36 (pp. 681-682). Association for Consumer Research. | |
| Cowley E., Czellar S. ; Laurent G. (2008, Jan). Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence. NA-Advances in Consumer Research, 35 (pp. 860-861). Association for Consumer Research. | |
| Czellar S., Luna D., Voyer B. ; Schwob A. (2008, Jan). How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments. NA-Advances in Consumer Research, 35 (pp. 997). Association for Consumer Research. | |
| Sprott D. E., Czellar S., Spangenberg E. ; Raska D. (2008, Feb). Individual Differences in Responses to Brand Stimuli: The Case of Self-Monitoring and Brand-Extended Self-Construal. Proceedings of the Society for Consumer Psychology 2008 Winter Conference (pp. 243-245). Society for Consumer Psychology (SCP). | |
| Czellar S. (2007, Jan). Self-Monitoring and Status Motivation: An Implicit Cognition Perspective. NA-Advances in Consumer Research, 34 (pp. 332-334). Association for Consumer Research. | |
| Kocher B. , Czellar S. (2007, Feb). To Be or Not To Be Consistent: Should Marketers Always Use the Puma Approach to Brand Logo Consistency?. Proceedings of the Society for Consumer Psychology 2007 Winter Conference (pp. 67-68). Society for Consumer Psychology (SCP). | |
| Kocher B., Czellar S. ; Usunier J.-C. (2006, Jan). The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes. NA-Advances in Consumer Research, 33 (pp. 274-275). Association for Consumer Research. | |
| Czellar S. (2005, Jan). The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals. NA-Advances in Consumer Research, 32 (pp. 577). Association for Consumer Research. | |
Thesis
| Clergue Valentina, Czellar Sandor (Dir.) (2018). THREE ESSAYS ON THE EFFECTS OF DIVINE REFERENCES IN CONSUMPTION CONTEXTS. Université de Lausanne, Faculté des hautes études commerciales. | |
| Martin C., Czellar S. (Dir.) (2016). THREE ESSAYS ON CONSUMER VALUES AND IDENTITIES. Université de Lausanne, Faculté des hautes études commerciales. | |
