Professeurs et Recherche

Enseignements

bachelor Principes de marketing
Formations concernées
Baccalauréat universitaire ès Sciences en management
Baccalauréat universitaire en sciences économiques
Baccalauréat universitaire ès Sciences en économie politique

Assistants

	Samantha Cannova samantha.cannova@unil.ch Bureau: ANT 3070.2			Michelle Ehrensperger michelle.ehrensperger@unil.ch

	Simona Haásová simona.haasova@univie.ac.at Tél: (021 692) 3465 Bureau: ANT 3065 page personnelle			Tiffany Kreutschy tiffany.kreutschy@unil.ch Bureau: ANT 3070.2

	Natalie Morgan Natalie.Morgan@unil.ch Tél: (021 692) 3675 Bureau: ANT 3057 page personnelle			Fiona Pesenti fiona.pesenti@unil.ch

	Leila Rahmani leila.rahmani@unil.ch Tél: (021 692) 3675 Bureau: Anthropole 3057 page personnelle			Quentin Spichiger quentin.spichiger@unil.ch

Publications

53 dernières publications

: Revue avec comité de lecture

In Press

	Ghiassaleh Arezou, Kocher Bruno ; Czellar Sandor (in press). Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior. International Journal of Research in Marketing.

2020

	(2020). Research Handbook on Luxury Branding. Edward Elgar Publishing.

	Czellar Sandor, Dubois David ; Laurent Gilles (2020). Researching luxury consumption in a global and digital age. Research handbook on luxury branding. Edward Elgar.

	Haasova Simona, Czellar Sandor, Rahmani Leila ; Morgan Natalie (2020). Connectedness With Nature and Individual Responses to a Pandemic: An Exploratory Study. Frontiers in Psychology, 11, 2215.

2018

	Clergue Valentina, Czellar Sandor (Dir.) (2018). THREE ESSAYS ON THE EFFECTS OF DIVINE REFERENCES IN CONSUMPTION CONTEXTS. Université de Lausanne, Faculté des hautes études commerciales.

	Liu R.L., Sprott D.E., Spangenberg E.R. ; Czellar S. (2018). Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy. Customer Engagement Marketing (pp. 269-292). Springer International Publishing.

	Liu R.L., Sprott D.E., Spangenberg E.R., Czellar S. ; Voss K.E. (2018). Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. Journal of Retailing and Consumer Services, 41, 90-100.

2017

	Martin C. , Czellar S. (2017). Where do biospheric values come from? A connectedness to nature perspective. Journal of Environmental Psychology, 52, 56-68.

2016

	Martin C., Czellar S. (Dir.) (2016). THREE ESSAYS ON CONSUMER VALUES AND IDENTITIES. Université de Lausanne, Faculté des hautes études commerciales.

	Martin C. , Czellar S. (2016). The extended Inclusion of Nature in Self scale. Journal of Environmental Psychology, 47, 181-194.

2014

	Devezer B., Sprott D. E., Spangenberg E. R. ; Czellar S. (2014). Consumer Well-Being: Effects of Subgoal Failures and Goal Importance. Journal of Marketing, 78, 118-134.

2012

	Cowley E. , Czellar S. (2012). The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence. Journal of Personality, 80, 949-968.

2011

	Kocher B., Lalos M., Gould S. J. ; Czellar S. (2011, Jan). Product Placement in Song Lyrics: Impact of Cognitive Load, Disclosure, Valence and Strength. E-European Advances in Consumer Research, IX (pp. 495). European Association for Consumer Research.

	Lebar C. , Czellar S. (2011, Jan). Do I Remember More When I Feel More Knowledgeable?. NA-Advances in Consumer Research, 38. Association for Consumer Research.

	Usunier J.-C., Cestre G., Czellar S., Morhart F. M. ; Müller B. (2011). Perspectives on Responsible Marketing. Responsible Management Practices for the 21st Century (pp. 89-102). Paris: Pearson.

2010

	Czellar S. , Luna D. (2010). The Effect of Expertise on the Relation between Implicit and Explicit Attitude Measures: An Information Availability/Accessibility Perspective. Journal of Consumer Psychology, 20, 259-273.

	Han A. H., Czellar S., Olson M. A. ; Fazio R. H. (2010). Malleability of Attitudes or Malleability of the Implicit Association Test ?. Journal of Experimental Social Psychology, 46, 286-298.

	Lebar C. , Czellar S. (2010, Fév). The Illusion of (Not) Knowing: The Effect of Self-Esteem on the Relation between Subjective Knowledge Change and Memory for Information. Proceedings of the Society for Consumer Psychology 2010 Winter Conference. Society for Consumer Psychology (SCP).

	Lebar C. , Czellar S. (2010, Juin). I'm An Expert .. or Maybe Not? When Changing Personal Knowledge Perceptions Affects Information Processing. Proceedings of the 39th European Marketing Academy Conference. European Marketing Academy.

2009

	Czellar S. , Cowley E. (2009, Mai). Does It Bother Me if We Don't Agree? Self-Monitoring and Interpersonal Ambivalence. Proceedings of the 38th European Marketing Academy Conference. European Marketing Academy.

	Czellar S., Voyer B., Schwob A. ; Luna D. (2009, Jan). Whence Brand Evaluations? Investigating The Relevance of Personal and Extrapersonal Associations in Brand Attitudes. NA-Advances in Consumer Research, 36 (pp. 681-682). Association for Consumer Research.

	Sprott D., Czellar S. ; Spangenberg E. (2009). The Importance of a General Measure of Brand Engagement on Market Behavior: Development and Validation of a Scale. Journal of Marketing Research, 46, 92-104.

2008

	Cowley E., Czellar S. ; Laurent G. (2008, Jan). Who Has Mixed Feelings About Consumption? Self-Monitoring and the Antecedents of Attitude Ambivalence. NA-Advances in Consumer Research, 35 (pp. 860-861). Association for Consumer Research.

	Czellar S., Cowley E. ; Laurent G. (2008, Mai). The Moderating Role of Self-Monitoring on the Antecedents of Ambivalent Attitudes. Proceedings of the 37th European Marketing Academy Conference. European Marketing Academy.

	Czellar S., Luna D., Voyer B. ; Schwob A. (2008, Jan). How Personal Are Consumer Brand Evaluations? Disentangling the Role of Personal and Extrapersonal Associations in Consumer Judgments. NA-Advances in Consumer Research, 35 (pp. 997). Association for Consumer Research.

	Sprott D. E., Czellar S., Spangenberg E. ; Raska D. (2008, Fév). Individual Differences in Responses to Brand Stimuli: The Case of Self-Monitoring and Brand-Extended Self-Construal. Proceedings of the Society for Consumer Psychology 2008 Winter Conference (pp. 243-245). Society for Consumer Psychology (SCP).

2007

	Czellar S. (2007, Jan). Self-Monitoring and Status Motivation: An Implicit Cognition Perspective. NA-Advances in Consumer Research, 34 (pp. 332-334). Association for Consumer Research.

	Czellar S., Cowley E. ; Laurent G. (2007, Mai). Experiencing Mixed Feelings About Consumption Objects: Self-Monitoring and the Antecedents of Attitude Ambivalence. Proceedings of the 36th European Marketing Academy Conference. European Marketing Academy.

	Kocher B. , Czellar S. (2007, Fév). To Be or Not To Be Consistent: Should Marketers Always Use the Puma Approach to Brand Logo Consistency?. Proceedings of the Society for Consumer Psychology 2007 Winter Conference (pp. 67-68). Society for Consumer Psychology (SCP).

2006

	Czellar S. (2006). Self-Presentational Effects in the Implicit Association Test. Journal of Consumer Psychology, 16, 92-100.

	Kocher B. , Czellar S. (2006, Jan). How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Consumer Level and Marketer-Controlled Effects. 35th European Marketing Academy Conference Proceedings. European Marketing Academy.

	Kocher B. , Czellar S. (2006, Fév). How Does Brand Name-Logo Coherence Affect Brand Attitudes? An Investigation of Moderating Effects. Proceedings of the Society for Consumer Psychology 2006 Winter Conference (pp. NA). Society for Consumer Psychology (SCP).

	Kocher B., Czellar S. ; Usunier J.-C. (2006, Jan). The Effect of Perceived Brand Name Logo Coherence on Brand Attitudes. NA-Advances in Consumer Research, 33 (pp. 274-275). Association for Consumer Research.

2005

	Czellar S. (2005, Jan). The Moderating Effect of Self-Monitoring on Consumer Response to Gender Role Portrayals. NA-Advances in Consumer Research, 32 (pp. 577). Association for Consumer Research.

	Czellar S. , Luna D. (2005, Fév). The Impact of Automatic Attitudes on Product and Brand Evaluations: The Moderating Effect of Consumer Expertise. Proceedings of the Society for Consumer Psychology 2005 Winter Conference. Society for Consumer Psychology (SCP).

	Dubois B., Czellar S. ; Laurent G. (2005). Consumer Segments Based on Attitudes Toward Luxury: Empirical Evidence from Twenty Countries. Marketing Letters, 16, 115-128.

2004

	Czellar S. (2004, Fév). Self-Monitoring and Attitude Accessibility Revisited. Proceedings of the Society for Consumer Psychology 2004 Winter Conference. Society for Consumer Psychology (SCP).

	Czellar S. , Palazzo G. (2004, Mai). The Impact of Perceived Corporate Brand Values on Brand Preference: An Exploratory Empirical Study. Proceedings of the 33rd European Marketing Academy Conference. European Marketing Academy.

	Dubois B., Laurent G. ; Czellar S. (2004, Mai). Consumption Strategies to Overcome Ambivalence: The Case of Ruses Making Luxuries Acceptable. Proceedings of the 33rd European Marketing Academy Conference. European Marketing Academy.

2003

	Czellar S. (2003). Consumer Attitudes Toward Brand Extensions: An Integrative Model and Research Propositions. International Journal of Research in Marketing, 20, 97-115.

	Czellar S. (2003, Jan). A Link Between Self-Monitoring and Prestige-Related Consumer Knowledge? Preliminary Evidence From North America and Europe. Proceedings of the Society for Consumer Psychology 2003 Winter Conference (pp. 84-94). Society for Consumer Psychology.

	Czellar S. (2003, Mai). The Concept of Prestige: A Cross-cultural Investigation. Proceedings of the 32nd European Marketing Academy Conference. European Marketing Academy.

	Graber S., Czellar S. ; Denis J.-E. (2003, Jan). Premières Evidences Empiriques sur les Antécédents de l'Orientation vers le Marché dans la Gestion Bancaire Privée [Preliminary Empirical Evidence on the Antecedents of Market Orientation in the Private Banking Industry]. Actes du 19ème Congrès International de l'Association Française du Marketing. Association Française du Marketing.

	Graber S., Czellar S. ; Denis J.-E. (2003, Mai). Using Partial Least-Squares Regression in Marketing Research. Proceedings of the 32nd European Marketing Academy Conference. European Marketing Academy.

	Lageat T., Czellar S. ; Laurent G. (2003). Engineering Hedonic Attributes to Generate Perceptions of Luxury: Consumer Perception of an Everyday Sound. Marketing Letters, 14, 97-109.

2002

	Czellar S. (2002, Jan). An Exploratory Inquiry on the Antecedents of Prestige Judgments. Proceedings of the Society for Consumer Psychology 2002 Winter Conference (pp. 118-131). Society for Consumer Psychology (SCP).

	Czellar S. , Denis J.-E. (2002). Un Modèle Intégrateur du Capital-client de la Marque: Une Perspective Cognitive. Recherche et Applications en Marketing, 17, 43-56.

	Dubois B. , Czellar S. (2002, Mai). Luxury Brands or Prestige Brands? An Exploratory Inquiry on Consumer Perceptions. Proceedings of the 31st European Marketing Academy Conference. European Marketing Academy.

2001

	Denis J.-E., Czellar S. ; Graber S. (2001, Jan). Orientation-marché, Performance et Recherche Marketing : Le Cas des Entreprises Suisses. Actes du 17ème Congrès International de l'Association Française du Marketing. Association Française du Marketing.

2000

	Denis J.-E., Czellar S. ; Graber S. (2000, Jan). Orientation-marché, Performance et Recherche Marketing: Intégration des Evidences Empiriques. Actes du 16ème Congrès International de l'Association Française du Marketing. Association Française du Marketing.

1999

	Denis J.-E. , Czellar S. (1999, Jan). Les Pratiques de Recherche des Entreprises Européennes. Actes du 15ème Congrès International de l'Association Française du Marketing. Association Française du Marketing.

1997

	Denis J.-E. , Czellar S. (1997). Les Nouvelles Directions de Recherche en Marketing : Une Etude Comparative France - Etats-Unis 1989-1994. Revue Française du Marketing, 162, 7-29.

	Denis J.-E., Lee J.-Y. ; Czellar S. (1997). Convergence and Divergence in European Market Research Practices. Marketing and Research Today, 25, 180-190.

Sandor Czellar

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