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Department of Marketing (DMK)

 


Publications


100 last publications
 

: Peer Reviewed


  N.B.: Publications appears only after the authors have joined HEC Lausanne.
For the complete publications list of authors, please, see their personal websites.

In Press

Furchheim Pia, Martin Christian ; Morhart Felicitas (in press). Materialism versus Green Values – Revisiting Research on Value Conflicts. 2018 AMA Winter Academic Conference. American Marketing Organisation. Peer Reviewed
Ghiassaleh Arezou, Kocher Bruno ; Czellar Sandor (in press). Best seller!? Unintended negative consequences of popularity signs on consumer choice behavior. International Journal of Research in Marketing.
Hellwig K., Sahakian M. ; Morhart F.M. (in press). Societal Factors and the Emergence of the Sharing Economy. The Sharing Economy: Possibilities, Challenges, and the Way Forward. Praeger Publishing, Sanat Barbara, US.
Hildebrand C. , Schlager T. (in press). Focusing on others before you shop: exposure to Facebook promotes conventional product configurations. Journal of the Academy of Marketing Science.
Holzer A., Tintarev N., Bendahan S., Kocher B., Greenup S. ; Gillet D. (in press). Digitally Scaffolding Debate in the Classroom. CHI’18 Extended Abstracts, April 21-26, 2018, Montreal, QC, Canada. Peer Reviewed
Karaduman C. & Lajos J. (in press). How to Make Deals More Attractive: Do Not Let Your Customers Become Depleted. European Marketing Academy Annual Conference, May 24-27, 2016, Oslo, Norway. Peer Reviewed
Krekels Goedele (in press). Greed. Encyclopedia of Personality and Individual Differences (pp. 1-4). Springer Nature.

2020

(2020). Research Handbook on Luxury Branding. Edward Elgar Publishing.
Aparicio-Domingo P., Cannelle H., Buechler M.B., Nguyen S., Kallert S.M., Favre S. et al. (2020). Fibroblast-derived IL-33 is dispensable for lymph node homeostasis but critical for CD8 T-cell responses to acute and chronic viral infection. European journal of immunology. Peer Reviewed
Czellar Sandor, Dubois David ; Laurent Gilles (2020). Researching luxury consumption in a global and digital age. Research handbook on luxury branding. Edward Elgar.
Furchheim Pia, Martin Christian ; Morhart Felicitas (2020). Being green in a materialistic world: Consequences for subjective well‐being. Psychology & Marketing, 37, 114-130.
Haasova Simona, Czellar Sandor, Rahmani Leila ; Morgan Natalie (2020). Connectedness With Nature and Individual Responses to a Pandemic: An Exploratory Study. Frontiers in Psychology, 11, 2215.

2019

Benaroyo L., Berthoud A.-C., Diezi J., Merminod G., Papaux A., Schenk F. et al. (2019). Chemins de l’in(ter)disciplinarité: connaissance, corps, language (10). L'Harmattan - Academia.

2018

(2018). A comprehensive model of consequences of a value conflict on well-being.
Govaerts S., Holzer A., Kocher B., Vozniuk A., Garbinato B. ; Gillet D. (2018). Blending Digital and Face-to-Face Interaction Using a Co-Located Social Media App in Class. IEEE Transactions on Learning Technologies, 11, 478-492. Peer Reviewed
Liu R.L., Sprott D.E., Spangenberg E.R. ; Czellar S. (2018). Engaging with Brands: The Influence of Dispositional and Situational Brand Engagement on Customer Advocacy. Customer Engagement Marketing (pp. 269-292). Springer International Publishing.
Liu R.L., Sprott D.E., Spangenberg E.R., Czellar S. ; Voss K.E. (2018). Consumer preference for national vs. private brands: The influence of brand engagement and self-concept threat. Journal of Retailing and Consumer Services, 41, 90-100. Peer Reviewed
Mohan B., Schlager T., Deshpandé R. ; Norton M.I. (2018). Consumers Avoid Buying From Firms With Higher CEO-to-Worker Pay Ratios. Journal of Consumer Psychology. Peer Reviewed
Scharfenberger Philipp, Tomczak Torsten ; Morhart Felicitas (2018). Markenführung im Wandel. GfM Forschungreihe . GfM Forschungreihe .
Semaan R.W., Kocher B. ; Gould S. (2018). How well will this brand work? The ironic impact of advertising disclosure of body-image retouching on brand attitudes. Psychology & Marketing, 35, 766-777. Peer Reviewed

2017

(2017). Branding at the Commercial and Communal Interface: Humanist Brand Networks.
Hellwig Katharina, Russell Belk, Morhart Felicitas ; Ince Anthony (2017). Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms. Sharing Economies in Times of Crisis. Routledge, London.
Martin C. , Czellar S. (2017). Where do biospheric values come from? A connectedness to nature perspective. Journal of Environmental Psychology, 52, 56-68.
Martin Christian, Furchheim Pia ; Morhart Felicitas (2017, May). Introducing the Green Materialist – A cluster analysis of North American and Swiss consumer populations . EMAC Annual Conferences Proceedings . Peer Reviewed
Mikes A. , Morhart F. (2017). Bringing Back Charlie Chaplin: Accounting as Catalyst in the Creation of an Authentic Product of Popular Culture. Management Accounting Research, 35, 66-82. Peer Reviewed
Morhart F.M. (2017). Unleashing the Internal Fan Community through Brand-Oriented Leadership. Branding Inside Out (pp. 33-49). Kogan Page, London, UK.
Morhart Felicitas (2017). Marke und Authentizität. GfM Forschungreihe. GfM Forschungreihe.
Morhart Felicitas, Hofstetter Reto ; Ramanathan Suresh (2017, Jan). Perceptions of Decadence. Society for Consumer Psychology Boutique Conference.
Morhart Felicitas , Malär L.ucia (2017). Markenauthentizität – Konzeption, Messung und Steuerung [Brand Authenticity – Conceptualization, Measurement, and Controlling]. Handbuch Markenführung. Springer , Wiesbaden.
Morhart Felicitas, Tomczak Torsten ; Jenewein Wolfgang (2017). Strengthening Brand Behavior through Transformational Leadership [Mit transformationaler Führung das markenorientierte Verhalten stärken ]. Handbuch Markenführung (pp. 1-15). Springer, Wiesbaden.

2016

(2016). Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious.
(2016). The Social Side of Sharing. Shared Moments within Peer-to-Peer Hospitality Platforms.
Bublitz M.G., Escalas J.E., Peracchio L.A., Furchheim P., Landgreth Grau S., Hamby A. et al. (2016). Transformative Stories: A Framework for Crafting Stories for Social Impact Organizations. Journal of Public Policy and Marketing, 35, 237-248. Peer Reviewed
Furchheim P. (2016). Grüner Materialismus. Eine Überprüfung der Vereinbarkeit von Materialismus und grünem Konsum. Springer Gabler.
Gollnhofer J., Hellwig K. ; Morhart F. (2016). Fair is Good but what is Fair? Negotiations of Distributive Justice in an Emerging Non-Monetary Sharing Model. Journal of the Association for Consumer Research, 1, 226-245. Peer Reviewed
Holzer A., Kocher B., Bendahan S., Mazuze J. ; Gillet D. (2016, Jan). Fostering Knowledge Sharing in NGOs. Proceedings of the Eighth International Conference on Information and Communication Technologies and Development - ICTD '16. Association for Computing Machinery (ACM).
Holzer A., Kocher B., Vonèche Cardia I., Mazuze J., Bendahan S. ; Gillet D. (2016, Jan). Gamifying Knowledge Sharing in the Humanitarian Context. Proceedings of the 7th Annual Symposium on Computing for Development - ACM DEV '16. ACM Press. Peer Reviewed
Karaduman C. , Lajos J. (2016, Jan). The Effects of Self-Control on Deal Proneness Behavior. Society for Consumer Psychology Winter Conference, 2016, Proceedings. Society for Consumer Psychology. Peer Reviewed
Karaduman C. , Lajos J. (2016, Jan). Consumers with Depleted Self-Control Choose Less Variety. NA - Advances in Consumer Research Volume 43 (2015), 43 (pp. 791-791). Association for Consumer Research. Peer Reviewed
Martin C. , Czellar S. (2016). The extended Inclusion of Nature in Self scale. Journal of Environmental Psychology, 47, 181-194. Peer Reviewed
Morhart F., Hofstetter R. ; Ramanathan S. (2016, Jan). Sinful Consumers, Saintly Brands: Why Decadently Wasteful Consumption Makes Luxury Brands Seem More Precious. Proceedings of the 45th Annual EMAC Conference. European Marketing Academy . Peer Reviewed
Palazzo G., Morhart F.M. ; Schrempf-Stirling J. (2016). Shopping for a Better World: How Consumer Decisions Can Help to Promote Sustainability and ,Human Rights. Business and Human Rights: From Principles to Practice (pp. 200-209). Routledge, New York, NY.

2015

Borsdorf J., Hellwig K. ; Furchheim P. (2015, Jan). Pay, travel, work - an exploration of volunteering tourism from an eudaimonic perspective. Proceedings of the 44th EMAC Conference 2015. Peer Reviewed
Furchheim P. , Jahn S. (2015, Oct). How Cultural Capital Shapes Green Product Preferences Among Materialists. NA - Advances in Consumer Research, 43 (pp. 527-528). Diehl, K.; Yoon, C. Peer Reviewed
Furchheim P., Jahn S. ; Zanger C. (2015, Jan). Greening up a materialistic world. Proceedings of the 44th EMAC Conference 2015. Peer Reviewed
Gollnhofer J., Hellwig K. ; Morhart F. (2015, Jan). Sharing my way or your way? Institutional alignment of ideological tensions and justice narratives within a sharing community. NA-Advances in Consumer Research, 43 (pp. 540-541). Association for Consumer Research. Peer Reviewed
Gollnhofer J., Hellwig K. ; Morhart F. (2015, Jan). Fair is good but what is fair? Discursive negotiations of justice in a community of foodsharing. Proceedings of the 44nd Annual EMAC Conference 2015, Leuven, Belgium. Peer Reviewed
Heath T. B., Chatterjee S., Basuroy S., Hennig-Thurau T. ; Kocher B. (2015). Innovation Sequences over Iterated Offerings: A Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses. Journal of Marketing, 79, 71-93. Peer Reviewed
Hellwig K. (2015, Jan). CouchSurfing as Socio-Romantic Sharing Utopia. Food for Thought for the Role of Branding in fostering Alternative Modes of Consumption. Brand Camp III, Brand Research Laboratory of the University of Innsbruck, Obergurgl, Austria. Peer Reviewed
Hellwig K. , Morhart F. (2015, Jan). Beyond the Couch. Reciprocities and Processes of Value Creation in Shared Experiences in CouchSurfing. Proceedings Second International Conference for Consumer Psychology (pp. 27). Peer Reviewed
Hellwig K., Belk R. W. ; Morhart F. M. (2015, Jan). Sharing and the Marketplace: What is Shared in the Sharing Economy? . Consumer Culture Theory Conference 2015. Peer Reviewed
Hellwig K., Morhart F. M., Girardin F. ; Hauser M. (2015). Exploring Different Types of Sharing: A Proposed Segmentation of the Market for "Sharing Businesses". Psychology & Marketing, 32, 891-906. Peer Reviewed
Hellwig Katharina, Belk Russell ; Morhart Felicitas (2015, Jan). Shared Moments of Sociality: Embedded Sharing within Peer-to-peer Hospitality Platforms. Advances in Consumer Research, 43 (pp. 186-190). Association for Consumer Research. Peer Reviewed
Holzer A., Kocher B., Gillet D., Bendahan S. ; Fritscher B. (2015, Jan). DinerRouge : Bringing Wealth and Income Inequality to the Table through a Provocative UX. Proceedings of the 33rd Annual ACM Conference Extended Abstracts on Human Factors in Computing Systems - CHI EA '15. ACM Press. Peer Reviewed
Karaduman C. , Lajos J. (2015, Mar). Effects of Self-Control on Variety Seeking Behavior. 2015 Society for Consumer Psychology Winter Conference Proceedings. Society for Consumer Psychology.
Karaduman C. , Lajos J. (2015, Jan). Effects of Self-Control on Variety Seeking. European Marketing Academy Annual Conference, May 26-29, 2015, Leuven, Belgium. The European Marketing Academy (EMAC). Peer Reviewed
Martin C., Furchheim P., Shrum L.J. ; Hellwig K. (2015, Jan). Measuring materialistic mindsets: Development of an Implicit Measure of Materialism. Proceedings of the Society for Consumer Psychology International Conference, Vienna, Austria. Peer Reviewed
Martin C., Furchheim P., Shrum L.J. ; Hellwig K. (2015, Jan). Measuring materialistic mindsets: Development of an implicit measure of materialism. SCP Vienna 2015. Peer Reviewed
Mikes A. , Morhart F. (2015). Chaplin's World. Case study, HEC Lausanne.
Morhart F. M., Malär L., Guèvremont A., Girardin F. ; Grohmann B. (2015). Brand Authenticity: An Integrative Framework and Measurement Scale. Journal of Consumer Psychology, 25, 200-218. Peer Reviewed
Morhart F. M., Malär L., Guèvremont A., Girardin F. ; Grohmann B. (2015, Jan). Brand Authenticity: An Integrative Framework and Measurement Scale. Proceedings of the 2015 SCP Winter Conference (pp. 210-212). Peer Reviewed

2014

(2014). Religions as Brands. New Perspectives on the Marketization of Religion and Spirituality. Ashgate, UK.
Devezer B., Sprott D. E., Spangenberg E. R. ; Czellar S. (2014). Consumer Well-Being: Effects of Subgoal Failures and Goal Importance. Journal of Marketing, 78, 118-134. Peer Reviewed
Hellwig K., Furchheim P. ; Morhart F. (2014, Jan). Catching a Glimpse of Meaningfulness. Understanding Volunteering Holidays from a Eudaimonic Perspective. Proceedings of the Third Conference for Positive Marketing. Peer Reviewed
Hellwig K., Morhart F. ; Kocher B. (2014, Jan). Mi Casa es Su Casa - But only if you are interesting enough. Understanding Motives and Benefits of Sharing among Strangers in CouchSurfing. Proceedings of the Society for Consumer Psychology 2014 Winter Conference. Peer Reviewed
Kocher B., Morhart F. M., Zisiadis G. ; Hellwig K. (2014, Jan). Share Your Life and Get More of Yourself. Experience Sharing in CouchSurfing. NA - Advances in Consumer Research (ACR Conference Proceedings), 42 (pp. 510-511). Peer Reviewed
Malär L., Girardin F., Morhart F. M., Guèvremont A. ; Grohmann B. (2014, Jan). Dear Brand, Please Help Me to Become a True-Man out of the Truman: The Role of Brand Authenticity. Proceedings of the 43rd EMAC Conference. Peer Reviewed
Philippe D. , Debenedetti A. (2014). Le rôle des ambassadeurs des marques de luxe : méritocratie, aristocratie et légitimité. Le cas de la Haute Horlogerie. Le Marketing du Luxe. Stratégies innovantes et nouvelles pratiques (pp. 91-106). éditions EMS, Cormeilles Le Royal.
Shrum L.J., Lowrey T. M., Pandelaere M., Ruvio A. A., Gentina E., Furchheim P. et al. (2014). Materialism: the good, the bad, and the ugly. Journal of Marketing Management, 30, 1858-1881. Peer Reviewed
Zidansek M., Sprott D.E., Spangenberg E. R. ; Joireman J. (2014, Jan). Losing the Scent: How Changing Scent-Brand Associations Over Time Impacts Consumer Spending. Customer's Sensory Experience 2014 Conference Proceedings, Philadelphia, PA. Peer Reviewed
Zidansek M., Sprott D.E., Spangenberg E.R. ; Braxton D. (2014, Jan). Brand Type As a Determinant Of Brand-Scent Pairing Benefit. Society for Consumer Psychology 2014 Conference Proceedings, Miami, FL. Peer Reviewed

2013

Girardin F., Guèvremont A., Morhart F. M., Malär L. ; Grohmann B. (2013, Jan). Brand Authenticity: an Integrative Framework. Proceedings of the AMA Winter Marketing Educators' Conference. Peer Reviewed
Hellwig K. , Morhart F. (2013, Jan). What money can cost. How money may crowd out psychological benefits of human interaction in peer-to-peer consumption settings. Fourth Transformative Consumer Research Conference.
Hellwig K., Morhart F., Girardin F. ; Hauser M. (2013, Jan). Segmenting the Market for Sharing Businesses. Proceedings of the 42nd Annual EMAC Conference 2013. Peer Reviewed
Hellwig K. , Morhart F. M. (2013, Jan). Collaborative Consumption and the Pursuit of Happiness. Proceedings of the Second Conference for Positive Marketing. Peer Reviewed
Herrmann A., Zidansek M., Sprott D.E. ; Spangenberg E.R. (2013). The Power of Simplicity: Processing Fluency and the Effects of Olfactory Cues on Retail Sales. Journal of Retailing, 89, 30-43. Peer Reviewed
Jean-Claude Usunier Stéphane Sbizzera (2013). "Comparative Thick Description: Articulating similarities and differences in local consumer experience". International Marketing Review, 30, 42-55. Peer Reviewed
Jean-Claude Usunier , Julie Lee (2013). Marketing Across Cultures. Pearson, Harlow (UK).
Müller B., Kocher B. ; Crettaz A. (2013). The Effects of Visual Rejuvenation through Brand Logos. Journal of Business Research, 66, 82-88. Peer Reviewed

2012

Brülhart M. , Usunier J. C. (2012). Does the trust game measure trust?. Economics Letters, 115, 20-23. Peer Reviewed
Bülhart Marius , Usunier Jean-Claude (2012). Does the trust game measure trust?. Economics Letters, 115, 20-23. Peer Reviewed
Burkert M., Ivens B.S. ; Shan J. (2012). Governance mechanisms in domestic and international buyer-supplier relationships: An empirical study. Industrial Marketing Management, 41, 544-556. Peer Reviewed
Cowley E. , Czellar S. (2012). The Moderating Role of Self-Monitoring on the Interpersonal Aspects of Attitude Ambivalence. Journal of Personality, 80, 949-968. Peer Reviewed
Gillespie B., Mulder M. ; Zidansek M. (2012, Jan). The Interactive Role of Narrative Transportation and Program Familiarity in Television Programming Consumption. What is TV 2012 Conference Proceedings, Portland, OR. Peer Reviewed
Gillespie B., Taylor D., Mulder M. ; Zidansek M. (2012, Jan). The Impact of Narrative Transportation on Repeated Viewership in Television Programming. Society for Consumer Psychology 2012 Conference Proceedings, Las Vegas, NV. Peer Reviewed
Girardin F., Morhart F. M. ; Beverland M. (2012, Jan). Brand Authenticity and its Dimensions. Proceedings of the 41st EMAC Conference. Peer Reviewed
Gonin M., Palazzo G. ; Hoffrage U. (2012). Neither Bad Apple nor Bad Barrel: How the Societal Context Impacts Unethical Behavior in Organizations. Business Ethics: A European Review, 21, 31-46. Peer Reviewed
Hellwig K. (2012, Jan). The Emergence of Brand Authenticity: An Integrative Approach. Proceedings of the 41st EMAC Conference, Lisbon, Portugal. Peer Reviewed
Jenewein Wolfgang, Morhart Felicitas ; Schimmelpfennig Christian (2012). Swarm Intelligence: How to Make Your Organization Fly [Schwarmintelligenz: Wie Sie Ihre Unternehmung ins Schwärmen bringen]. Perspectives: Management-Journal (Vol. 4, pp. 149-161). IMP Perspectives.
Marc Fetscherin , Jean-Claude Usunier (2012). Corporate Branding: An Interdisciplinary Literature Review. European Journal of Marketing, 46, 733-753. Peer Reviewed
Morhart F. M., Herzog W. ; Jenewein W. P. (2012, Jan). Falling Dominoes in the Sales Department: Multilevel Effects of Leadership Styles on Selling Approaches and Customer Outcomes. Proceedings of the AMA Summer Educators' Conference. Peer Reviewed
Morhart F. M., Jenewein W. P., Herzog W. ; Brösamle S. (2012). Good Boss - Good Salesmen [Guter Chef - gute Verkäufer]. Harvard Business Manager, 32, 44-46.
Nathalie Prime , Jean-Claude Usunier (2012). Marketing International, Marchés, Cultures et Organisations. Pearson, Pearson France, 47bis rue des Vinaigriers, 75010 Paris.

2011

Jean-Claude Usunier Janet Shaner (2011). International branding: Creating Global Brand Equity Through language. Strategic International Marketing (pp. 5-22). Palgrave-Macmillan.
Jean-Claude Usunier (2011). Langue et Commerce International des Services : Un Point de Situation. Français & Société, 22-23, 69-88. Peer Reviewed
Jean-Claude Usunier, Olivier Furrer ; Amandine Perrinjaquet (2011). The Perceived Trade-Off Between Corporate Social and Economic Responsibilities: A Cross-National Study. International Journal of Cross-Cultural Management, 11, 279-302. Peer Reviewed
Kocher B., Lalos M., Gould S. J. ; Czellar S. (2011, Jan). Product Placement in Song Lyrics: Impact of Cognitive Load, Disclosure, Valence and Strength. E-European Advances in Consumer Research, IX (pp. 495). European Association for Consumer Research. Peer Reviewed
Lebar C. , Czellar S. (2011, Jan). Do I Remember More When I Feel More Knowledgeable?. NA-Advances in Consumer Research, 38. Association for Consumer Research. Peer Reviewed
Morhart F. M., Herzog W. ; Tomczak T. (2011). Turning Employees into Brand Champions: Leadership Style Makes a Difference. GfK Marketing Intelligence Review, 3, 34-43. Peer Reviewed
Smit W., Cerulli V., Koschat M. ; Morhart F. M. (2011, Jan). How Shall I Ask The Question: Is It Good? Or Is It the Best for You? The Influence of Item Characteristics on Response Styles. Proceedings of the 40th EMAC Conference. Peer Reviewed






 
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