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Principes de politique d'entreprise

  • Teacher(s):   E.Amer Maistriau  
  • English title: Business Policy Principles
  • Course given in: French
  • ECTS Credits: 3 credits
  • Schedule: Spring Semester 2021-2022, 2.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Bachelor of Science (BSc) in Management

    Bachelor (BSc) in Economic Sciences
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Whatever their industry and size, firms are facing strategic decisions (e.g., long term orientation, activity perimeter, positioning). These strategic decisions are complex and taken under uncertain conditions. They significantly affect firms' operational decisions and may lead to important structural or organizational changes. This introductory course to strategic management aims at helping you understand the strategic decision-making process. The learning objectives are the following (1) knowing and mastering the main concepts of strategy and the accompanying analytical tools, and (2) being able to adequately use them to perform strategic analyses.


In this course, we will look at different market strategies, through the determination of key success factors, the analysis of the firm's strenghts and weaknesses, and the identification of the source of its competitive advantage. We will also discuss the firm's choices in terms of strategic positioning and growth strategy. The main questions we will address will be the following: What are the soucres of a competitive advantage? How to analyze a firm in its environment? How to analyze its resources and capabilities? Which are the strategic mechanisms of value creation? Finally, we will explore how companies can integrate sustainability into their activities.

This course is based on activities and exercices, the analysis of a case study, and a written assignment, as well as the presentation of theoretical concepts and analysis tools. The theory will be presented through videos or during the class sessions. This course requires regular work all throughout its duration.


Course textbook (Johnson G., Whittington, R., Scholes K., Angwin, D., Regner, P. & Fréry, F. 2020. Stratégique, Pearson Education, 12ème édition): reading is optional but strongly recommended (you will find which chapters are relevant for each session on the course's Moodle website).

Important notice: While the course and the course manual are in French, students need to be able to understand (both in terms of reading and listening) the English language in order to be able to follow this course. Indeed, some of the exercises and activities are based on articles, websites, etc. that are in English.


First attempt

Written 2 hours
Not allowed
Not allowed

1. Compulsory written assignment (25% of the final grade).

2. Final exam: written (75% of the final grade). It will include analysis of texts and/or media articles. These will have to be analyzed using the concepts and analysis tools covered during the course. Guidelines provided by the exam must be followed and students are expected to provide an answer to each exam question.


Written 2 hours
Not allowed
Not allowed

The modalities are identical. Students will keep the grade obtained in the compulsory written assignment for the calculation of the retake session's final grade.

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