Aller à : contenu haut bas recherche
 
 
EN     FR
Vous êtes ici:   UNIL > HEC Inst. > HEC App. > SYLLABUS
 
 

Approche générale du management

  • Teacher(s):   P.Bienz   X.Castaner   A.Conti  
  • English title: General Approach to Management
  • Course given in: French
  • ECTS Credits: 3 credits
  • Schedule: Autumn Semester 2021-2022, 2.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Bachelor (BSc) in Economic Sciences

    Bachelor of Science (BSc) in Management

    Bachelor of Science (BSc) in Economics
  • Permalink:



       

 

Objectives

This course introduces students to the management of different organizations (e.g.: private companies, public organizations, NGOs) and familiarizes them with different modes of management. Students shall also become aware of the broader social environment in which organizations operate. At the end of the course, students should have acquired a solid knowledge of the historical and social context in which today’s corporations are embedded, and be knowledgeable of various concepts which shall give a better understanding of management.

This year, due to the covid crisis, this cours is taught 100% online. Each week you will find the videos of the different sessions on moodle. In addition, each week there will be 30 minutes live sessions for your questions. You will find the timing of those sessions for your group on moodle, as well as the link to zoom. These live sessions will start in the second week of the course.

Contents

The course is divided into several parts. First, we will define the notion of “management” and show that it is necessary to develop an adequate understanding of the environment (at various levels) in order to successfully manage an organization in a today’s globalized society. Then, we will turn our attention to the means by which a company can create value for its shareholders, clients, and employees, through some of its key functions: strategy, marketing, and human resource management.

Session 1, 24.09: Introduction + The organization in its environment (PB)

Session 2, 01.10: Globalization and societal transformations (PB)

Session 3, 08.10: Corporate Social Responsibility (CSR) (PB)

Session 4, 15.10: Governance of organizations (XC)

Session 5, 22.10: Strategy (I): Business policy, game theory and strategic thinking levels (XC)

Session 6, 29.10: Strategy (II): Competitive/business strategy (XC)

Session 7, 05.11: Strategy (III): Vertical integration & diversification (corporate strategy) (XC)

Session 8, 12.11: Deepening session

Session 9, 19.11: Innovation (I) (AC)

Session 10, 26.11: Innovation (II) (AC)

Session 11, 03.12: Introduction to marketing (AC)

Session 12, 10.12: Introduction to operational management (AC)

Session 13, 17.12: Management of men and women (AC)

Session 14, 24.12: Introduction to project management (PB)

Evaluation

First attempt

Exam:
Written 1 hours
Documentation:
Not allowed
Calculator:
Not allowed
Evaluation:

MCQ (Multiple Choice Questionnaire)

Retake

Exam:
Written 1 hours
Documentation:
Allowed
Calculator:
Allowed
Evaluation:

MCQ (Multiple Choice Questionnaire)



[» go back]           [» courses list]
 
Search


Internef - CH-1015 Lausanne - Suisse  -   Tél. +41 21 692 33 00  -   Fax +41 21 692 33 05
Swiss University