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Approche générale du management

  • Teacher(s):   P.Bienz   X.Castaner  
  • English title: General Approach to Management
  • Course given in: French
  • ECTS Credits: 3 credits
  • Schedule: Autumn Semester 2022-2023, 2.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Bachelor (BSc) in Economic Sciences

    Bachelor of Science (BSc) in Management

    Bachelor of Science (BSc) in Economics
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This course introduces students to the different dimensions of management of different types of organizations (e.g., private companies, public organizations, NGOs). Students shall also become aware of the broader social environment in which organizations operate. At the end of the course, students should have acquired a solid knowledge of the historical and social context in which today’s corporations are embedded, and be knowledgeable of various concepts, theories and tools which shall give a better understanding and chance of appropriate execution of management.


The course is divided into several parts. First, we will define the notion of “management” and show that it is necessary to develop an adequate understanding of the environment (at various levels) in order to successfully manage an organization in today’s globalized society. Then, we will turn our attention to the means by which a company can create value for its shareholders, clients, and employees, through some of its key functions: strategy, marketing, innovation, operations and people and project management which are transversal to the other functions.

Session 1, 23.09: Introduction + The organization in its environment + Management definition & roles (PB)

Session 2, 30.09: Globalization and societal transformations (PB)

Session 3, 07.10: Corporate Social Responsibility (CSR) (PB)

Session 4, 14.10: Governance of organizations (XC)

Session 5, 21.10: Strategy (I): Business policy, game theory and strategic thinking levels (XC)

Session 6, 28.10: Strategy (II): Competitive/business strategy (XC)

Session 7, 04.11: Strategy (III): Vertical integration & diversification (corporate strategy) (XC)

Session 8, 11.11: (no class) Deepening session

Session 9, 18.11: Innovation (I) (PB)

Session 10, 25.11: Innovation (II) (PB)

Session 11, 02.12: Introduction to marketing (PB)

Session 12, 09.12: Introduction to operational management (PB)

Session 13, 16.12: People management (PB)

Session 14, 23.12: Introduction to project management (PB)


First attempt

Written 1 hours
Not allowed
Not allowed

MCQ (Multiple Choice Questionnaire)


Written 1 hours
Not allowed
Not allowed

MCQ (Multiple Choice Questionnaire)

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