Pricing Strategies
- Enseignant(s): J.Mata
- Titre en français: Politique de prix
- Cours donné en: anglais
- Crédits ECTS: 6 crédits
- Horaire: Semestre d'automne 2020-2021, 4.0h. de cours (moyenne hebdomadaire)
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séances
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site web du cours
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Formations concernées:
Maîtrise universitaire ès Sciences en management, Orientation comportement, économie et évolution
Maîtrise universitaire ès Sciences en management, Orientation business analytics
Maîtrise universitaire ès Sciences en management, Orientation stratégie, organisation et leadership
Maîtrise universitaire ès Sciences en management, Orientation marketing -
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ObjectifsPricing is one of the most powerful tools that managers have available for increasing profits and the value of their firms. However, this potential often rests unexploited, as many managers lack a clear understanding of how to improve upon their firm’s customary pricing practices.
This course seeks to prepare you for addressing both strategic and tactical pricing issues and for identifying changes in pricing practices that can lead to improvements in firm profits. This should be relevant for a wide number of jobs that you may hold throughout your career, such as product and marketing manager, but also business unit manager, management consultant, and entrepreneur. This course includes a group project, which creates constraints on the number of students that can be taken. Please check the prerequisites below for the procedures to apply to the course. On completion of this course you should be able to understand:
Contenus
RéférencesThomas T. Nagle, Georg Müller, The Strategy and Tactics of Pricing, 6th edition, 2018, Routledge. Tim Smith, Pricing Strategy: Setting Price Levels, Managing Price Discounts and Establishing Price Structures, 2012, Cengage Slides will be available on the course website. Pré-requisThis course includes a group project, which creates constraints on the number of students that can be accepted. If you would like to take the course, please complete the following survey before September 9th: Evaluation1ère tentative
Rattrapage
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