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Lancement et développement de start-ups : Méthodes d’analyse et expérience pratique

  • Teacher(s):   Y.Darbellay  
  • English title: Start-up Launch and Development: Analysis methods and applied experience
  • Course given in: French
  • ECTS Credits: 3 credits
  • Schedule: Spring Semester 2021-2022, 0.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Bachelor (BSc) in Economic Sciences

    Bachelor of Science (BSc) in Management
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Objectives

The course "Launching and Developing Start-ups: Analysis Method and Practical Experience" gives students seeking real-life experience the unique opportunity to go into the field and meet one of the most promising young start-ups in Switzerland. Their job is to analyse one of these start-ups through the knowledge they have accumulated during their university studies: Marketing, Finance, IS, Law, Accounting, Strategy, Sustainability... these are the angles from which the students will have to orient their analysis.


The eight start-ups to be analysed are in fact the semi-finalists of the Prix Strategis, an entrepreneurial competition that has been rewarding the best start-up under five years old in Switzerland every year since 1993. This competition is organised by students from the HEC Espace Entreprise association (https://hec-espace-entreprise.ch).


This analysis will result in a written report of about twenty pages as well as an oral defence of this report before the Prix Strategis Jury.


Registration for the course :
32 students will be selected to participate in this course. Students will be asked to apply for the course by email during the autumn semester.


Organisation of the course (2 workshops of 4 hours each, spread over the two semesters):
Groups of four students will then be freely formed. Each group will be assigned one of the eight finalist start-ups of the Strategis Prize. There are no weekly class periods. The entire course will be taught in two workshops:


Workshop 1: end of November-beginning of December: "How to analyse a start-up", presentation of the evaluation criteria of a start-up to be applied during the visit and the analysis.Visit to start-ups: from December until the first week of the spring semester

Workshop 2: "How to present your report". Students will be coached to prepare their 10-minute oral presentation of their report to the Strategis Prize jury.


Deadlines :
Analysis report: mid-March

Oral: end of March-beginning of April

Contents

The class is devised in two parts. Each of them will be the subject of one workshop :

Worskhop 1 : Through a guided case study, students will be provided with all the tools and knowledge that are necessary to the analysis and valuation of a starting and developing company. They will develop critical thinking and learn where to look for clues and information about the company’s potential.

Following this first workshop, students will be able to start their analysis. The groups will then go and visit the startup that has been assigned to them. A consultant and a HEE member will come as well and help the students if needed. After this visit, the students will conduct a throughout analysis of the company and write a report explaining precisely their recommendations.

Workshop 2 : The second workshops aims to improve student’s presentation skills. The Rhetoric Club of the Univeristy of Lausanne and Mr. Y.Darbellay will be giving this class, each emphasizing on their own skills : How to present, gain the jury’s attention and explain clearly one’s ideas will be taught by Mrs. Sanchez while the content of the pitch will be verified by Mr. Darbellay to make sure that important information is displayed and that quality content is presented to the jury. Students will present once and get constructive feedback.

References

https://hec-espace-entreprise.ch

https://prixstrategis.ch/fr

Pre-requisites

Interest in entrepreneurship, the world of start-ups and consulting.

Evaluation

First attempt

Exam:
Without exam (cf. terms)  
Evaluation:

Written report - 70% of the grade

Presentation video - 30% of the grade

Retake

Exam:
Without exam (cf. terms)  
Evaluation:

• Rework the written report: 50%.
• Oral: presentation and questions: 50%.



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