Aller à : contenu haut bas recherche
EN     FR
Vous êtes ici:   UNIL > HEC Inst. > HEC App. > SYLLABUS

New Trends in Product Innovation

  • Teacher(s):   F.Leclerc  
  • Course given in: English
  • ECTS Credits: 3 credits
  • Schedule: Spring Semester 2020-2021, 2.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership

    Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution

    Master of Science (MSc) in Management, Orientation Marketing

    Master of Science (MSc) in Management, Orientation Business Analytics

    Master of Law (MLaw) in Law and Economics
  • Permalink:





Understanding the TRENDS that will shape our world is crutial if we want to stay successful. Being at the right place with the right product or service and the right time is what makes the difference.

Working on innovation, evolution or simply creating new opportunities, requires not only to anticipate these trends but also to make them happen.

The course is designed with very inspiring material to stimulate the creativity of the students, their ability to innovate in marketing, in an ever increasingly fast changing environment. It covers the evolution of marketing in the digital, new economy, technology, relationship, health, design, food, transportation, medias, education and finance and other cutting edge sectors.

One of the objective is to co-create, combining skills previously taught in silos to give a sense to what we do.



at the end of this courses participant will have understood

  1. a) the trends that are shaping the world, 5 years from now.

  2. b) how to use them to be successul in business and in life.

  3. c) how to be resilient, and understand that trends are not only to be followed

    but are to be created. The course empowers students to be actors, to be entreprenneurs and creative.


7 intense & innovative cessions of 4 hours, during which we will work together to solve current pragmatic business challenges in connection with CEOs, Startupers, and founders.


Slides & Videos


First attempt

Without exam (cf. terms)  

SUMMER 2020, due to coronavirus

the EVALUATION is based on group presentation(s) of 10mns of a project in a pitch mode to put the groups in real life situation ( the challenges change each year )

Due by April 28, 2020


Oral 0h15 minutes

[» go back]           [» courses list]

Internef - CH-1015 Lausanne - Suisse  -   Tél. +41 21 692 33 00  -   Fax +41 21 692 33 05
Swiss University