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Strategy Consulting Project

  • Teacher(s):   R.Iunius  
  • Course given in: English
  • ECTS Credits: 6 credits
  • Schedule: Spring Semester 2020-2021, 4.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Master of Science (MSc) in Management, Orientation Marketing

    Master of Science (MSc) in Management, Orientation Business Analytics

    Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership

    Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution
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The course aims to provide the knowledge for the understanding and use of strategical thinking tool to articulate and promote innovation. It seeks to train the futures professionals to lead the management of complex processes of design and undertake new challenges, in order to exploit opportunities, applying knowledge and methodologies to foster development:

1. Equip the participants with the set of skills to promote, develop and manage strategical tools, either on a project or within an organization.

2. Provide the knowledge and methodological tools to allow developing and managing innovative projects, from creating new products and services to create new business models or redefining processes, always from the perspective of applied the right strategy.

3. Understanding the design methodologies and processes that allow bringing ideas into practice.

Students plan, develop, and carry out a professional project report for the Sponsor, thus showing their synthesis and analysis capacities. The project and the sponsor are real companies with problems to be solved, studies to be conducted, or structures that they would like to see implemented. These companies will therefore view the students as real consultants and will expect serious work from them and conclusions that will be achievable within their specific constraints.


This course offers a practical “learning by doing” experience in which students apply concepts, tools, and theories from the MScM curriculum to the complex, unstructured, real-world challenges and opportunities faced by managers. Management draws evidence-based insights from a variety of disciplines. (e.g., accounting, finance, marketing, strategy, etc.) Insights gleaned from your practical application of toolsets and knowledge to business scenarios can generate significant value for stakeholders.

In collaboration with renowned companies or with ambitious start-ups, the course is oriented to apply the tools and knowledge in real environments and real challenges. It strives to stimulate and inspire the future managers, those who will make the strategic decisions needed to meet the challenges of tomorrow. At the same time, by working hand in hand with companies from different field of activities that must adapt to a changing business environment, the students will better understand new challenges, future risks and opportunities.

Design new strategies can help transform organizations, from influencing their business model to identifying new opportunities. A strategical thinking process can be applied from conception to development of new products and services, to its communication and/or customers’ relationships.


If you approach this course the way that you have successfully approached others in the MScM program, you will almost surely be disappointed. There are no assigned readings. It is your responsibility to find the right information. Please read carefully all course documents (D#0…D#11).


We will assume that all students in the class have attended a basic strategy or business policy class. This means that we assume you will know some of the basic Strategy frameworks, such as key methods to analyze an industry profitability (especially Porter’s 5 forces framework) or when firms should adopt Generic strategies (such as Cost Strategies or Differentiation Strategies).



First attempt

Without exam (cf. terms)  

The evaluation will be conducted by a panel made up of the Client/Sponsor representatives and the Instructor. There will be one grade awarded to all members of the group, except if there is a individual penalty

The project grade will be made up of:

  • Team work: 70%
  • Individual contribution: 30%

Grades are based partially on inputs from the sponsor. An evaluation grid (see Evaluation criteria) will be sent to the sponsor, which will impact the grade.

Due by May 21, 2020


Oral 0h20 minutes

The grade will be made up of:

  • Individual contribution: 30%
  • You former work with your team: 70%

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