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Competitive Strategy in the Digital Era

  • Enseignant(s):  
  • Titre en français: Stratégie compétitive à l'ère digitale
  • Cours donné en: anglais
  • Crédits ECTS:
  • Horaire: Semestre d'automne 2019-2020, 4.0h. de cours (moyenne hebdomadaire)
  •  séances
  • site web du cours site web du cours
  • Formations concernées:
    Maîtrise universitaire ès Sciences en management, Orientation stratégie, organisation et leadership

    Maîtrise universitaire ès Sciences en management, Orientation marketing

    Maîtrise universitaire ès Sciences en management, Orientation comportement, économie et évolution

    Maîtrise universitaire ès Sciences en management, Orientation business analytics



In sum, the three main goals for this race:

  1. To provide you with a set of tools that you will be able to use in real life or a digitalization strategy;
  2. To develop your judgment about these digitalization tools - You need to understand and understand a situation. That means that you will be able to use this tool to understand the role of the tool. This is a very important part of any strategic decision-making process, but it is crucial when it comes to digitalization. My idea is to try and train you in this class.
  3. To teach you how to do it, and to make it easier for you to understand what you are doing and how to do it. In this case, I am hoping that you will be able to do some research in digitalization, strategy, or the merger of the first step for your master thesis. may be even later in the context of a PhD.


Course Structure and Flow

The course consists of twelve modules: Final project :

  1. The first module is intended for you to be strategic management frameworks and they are altered in today's era of digitalization.
  2. The second module aims at explaining the new types of customers, and the value of ownership.
  3. The third module is intended to teach you to understand the behavior of digital customers in today's world.
  4. The fourth module is intended to introduce and broaden your understanding of platform business models and their applicability.
  5. The fifth module is intended to explain competition, cooperation and coopetition among firms in the world with increased disintermediation and asymmetric competition.
  6. The sixth module aims at a strategic asset for business. More specifically, I will try to teach you valuable data sources, interpret them in their value creating business opportunities, scrape them and analyze them.
  7. The Big Data Reasoning and Understanding of Big Data Reasoning and Understanding of Big Data Reasoning
  8. The eighth module will focus on firm's ability to create value, that is, to innovate through cost-effective experimentation.
  9. The ninth module will be created and then scaled to enterprise firms.
  10. The tenth module will merge multiple concepts developed in the previous modules and will focus on understanding the interplay of value-creation and value-appropriation.
  11. The eleventh module will speak to disruptive business models, the differences between them and will provide you with tools that will help you create and evaluate your own business disruptive strategies.
  12. The twelfth module intends to survive and respond to disruptive practices elaborated in module ten.


If you need to review some of these concepts before or during class, there are many textbooks available. The one I recommend is:

Grant, RM Contemporary analysis. Wiley and Sons (7th edition)

Similarly, there are many textbooks, but you are interested in the following:

Rogers, DL The Digital Transformation Playbook. Published by Columbia University Press

Raskino, M .; Waller, G. Digital to the Core: Remastering Leadership for your industry, your enterprise, and yourself. Published by Bibliomotion


NOTE THIS RACE HAS BEEN DESIGNED AS AN ADVANCED RACE. WE WILL ASSUME THAT ALL STUDENTS IN THE CLASS HAVE WAITING FOR BASIC STRATEGY OR BUSINESS POLICY CLASS. This means that we should be aware of the importance of such strategies (such as Porter's 5 forces framework) or when firms should adopt generic strategies (such as Cost Strategies or Differentiation Strategies). In fact, some sessions in the race of the race of the race of the race of the race of the business.


1ère tentative

Sans examen (cf. modalités)  


Students' progress will be evaluated in the class discussions, individual group assignments and final group project review. We will apply the following calculation to your final grade:

Classroom Performance 10%

Individual assignment 20%

Final Project 70%



Below is a more detailed account of what we expect from you in this class.

A. Class Participation and Performance Classroom 10%

Class participation is an important element of learning progress in this race. You should be present (on time), prepared for every class, and ready to share your views in the classroom discussion. In fact, you have not only to study the material, but in addition, to assist in the learning of your classmates. To do so, you must make a meaningful contribution to the discussion in class. Summarizing case facts, repeating points already made, or simply agreeing with your classmates' arguments.

There is no need to participate just so that you show up. You will get better participation only if your comments are made to help you feel better. For instance, you can take the form of helping the key facts in a complex case by developing a structural argument that builds on prior comments. Your contribution will be primarily a function of the quality of your comments.

B. Individual Assignments 20%

As share of your rank, you will be asked to submit your comments. The assignments need to be submitted after the class and no later than the beginning of the next session. This exercise will help you to find an effective way to communicate with you. Even though this seems difficult I assure you it will be a lot of fun and will help you in your future endeavors.

Assignments are due at the beginning of the session, by email, before the next class is taught. Students will lose grade points for submitting their late assignment. Additionally, each student can get a free pass for not doing one assignment (not losing points) out of the twelve in total. This must be done by email before the start of the class for which the assignment is due.

C. Final Project 70%

The final exam for this course will be in a form of group project. You will be asked to form a group (max 5 students) to research, provide analysis, and answers for assigned questions. Each group will be invited by the 6th class session.

The analysis should be prepared with a set of slides (maximum 15 PowerPoint slides). You will be invited to present your slides in class during the last 2 sessions (or 1 depending on the number of students). We are using the format because it is an essential way of communicating for anybody involved in strategic management, whether it is an entrepreneur, a firm, or a consultant. You will be asked to proceed in the real life, to provide a good formatting report with an Executive Summary, your analysis and the recommendations for the imposed questions.

This is a tough exercise because you need to find an effective way to solve your problem.


Sans examen (cf. modalités)  

Re-examination procedure

Students who fail to be limited to the final project (individually), which means that the student keeps his classroom performance and group assignments grades. If a student is required to redo the final project, it may be so during the official examination period (probably sometimes in January).

Examination and re-examination will have a similar format.

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