Integrated Marketing Communication
- Teacher(s): T.Schlager
- Course given in: English
- ECTS Credits: 3 credits
- Schedule: Spring Semester 2022-2023, 2.0h. course (weekly average)
-
sessions
-
course website
-
Related programmes:
Bachelor of Science (BSc) in Management
Bachelor (BSc) in Economic Sciences -
Permalink:
ObjectivesThe objectives of this course are to enable you to:
Contents
ReferencesThis course has one recommended book: Clow, Kenneth E. and Donald E. Baack, Integrated Advertising, Promotion, and Marketing Communications Global Edition, 6th or 7th ed., Pearson Education Limited: 2014, ISBN-10: 0-273-78698-9, ISBN-13: 978-0-273-78698-6.
This course also has one recommended book:
Briggs, R. and Stuart, G., What Sticks: Why Most Advertising Fails and How to Guarantee Yours Succeeds, Kaplan Publishing, ISBN-10: 1-4195-8433-2, ISBN-13: 978-1-4195-8433-6.
Additional readings and other course material will be posted on the course website. Access information will be provided in class.
Pre-requisitesPrinciples of Marketing
EvaluationFirst attempt
Retake
|
[» go back] [» courses list]