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Innovation Strategy Project

  • Teacher(s):   R.Queiros  
  • Course given in: English
  • ECTS Credits: 6 credits
  • Schedule: Spring Semester 2020-2021, 4.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership

    Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution

    Master of Science (MSc) in Management, Orientation Marketing

    Master of Science (MSc) in Management, Orientation Business Analytics
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The course aims to provide the knowledge of Innovation Project Management, Innovation Portfolio Management, Innovation processes, Innovation governance,

It provides strategical thinking to manage an innovation project or an innovation portfolio of projects. It seeks to train the future professionals to lead innovation projects while applying knowledge and methodologies:

1. Equip the participants with the set of skills and tools to develop and manage innovations, either on a project or a portfolio of projects (project management templates, business plan templates, risk/reward criteria for project prioritization …).

2. Understanding the process and methodologies of the different Innovation steps, Ideation, Concept, Development Industrialization and launch that allow bringing ideas into practice.

3. Educates students on evaluating and scoring risks for each project (technical, commercial and reward (financials, fit to strategy..) for a better allocation of resources (people and financial investment).

4. Equip students with the ability to define/adapt the appropriate governance and processes around Innovation Management.

- Carry out a professional project report for the Sponsor, thus showing their synthesis and analysis capacities.

- Innovation projects scope during the course: either innovation or renovation of products, services and channels,

- The project and the sponsor are real companies with problems to be solved, studies to be conducted. These companies will therefore view the students as real consultants and will expect thorough work from them and conclusions that will be achievable within their specific constraints. The appraisal of the students will be done together with the companies.


This course offers a practical “learning by doing” experience in which students apply concepts, tools, and theories from the MScM curriculum to the complex, unstructured, real-world challenges and opportunities faced by managers. Management draws evidence-based insights from a variety of disciplines. (e.g., innovation, finance, marketing, strategy, etc.)

In collaboration with ambitious start-ups, the course is oriented to apply the tools and knowledge in real environments and challenges. It strives to stimulate and inspire the future managers, those who will make the strategic decisions needed to meet the challenges of tomorrow. At the same time, by working hand in hand with companies from different field of activities that must adapt to a changing business environment, the students will better understand new challenges, future risks and opportunities.

Design new strategies can help transform organizations, from influencing their business model to identifying new opportunities. A strategical thinking process, tools and methodologies can be applied across the entire innovation phases: ideation, concept, development industrialization and launch of new products/ services/channels.


If you approach this course the way that you have successfully approached others in the MScM program, you will almost surely be disappointed. There are no assigned readings. It is your responsibility to find the right information.

Please read carefully the presentations of this course and the videos supplied by the sponsors.


We will assume that all students in the class have attended a basic Marketing strategy or business management class. This means that we assume you will know some of the basic Strategy frameworks, such as key methods to analyse an industry profitability (especially Porter’s 5 forces framework) or when firms should adopt Generic strategies (such as Cost Strategies or Differentiation Strategies) or BCG matrix to understand what projects can become stars or dogs in the portfolio and therefore make strategic choices on the allocation of people and funds.



First attempt

Without exam (cf. terms)  

First attempt

The evaluation will be conducted by a panel made up of the Client/Sponsor representatives and the Instructor. There will be one grade awarded to all members of the group, except if there is a individual penalty

The project grade will be made up of:

  • Team work: 70%
  • Individual contribution: 30%

Grades are based partially on inputs from the client sponsor. An evaluation grid (see Evaluation criteria) will be sent to the sponsor, which will impact the grade.

PPT presentation of max 30 slides + Executive summary of 2 pages word doc


Without exam (cf. terms)  



Oral 20 minutes








The grade will be made up of:

  • Individual contribution: 30%
  • Team work: 70%

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