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Strategy of Innovation

  • Enseignant(s):   A.Conti  
  • Titre en français: Stratégie de l'innovation
  • Cours donné en: anglais
  • Crédits ECTS: 6 crédits
  • Horaire: Semestre de printemps 2020-2021, 4.0h. de cours (moyenne hebdomadaire)
  •  séances
  • site web du cours site web du cours
  • Formations concernées:
    Maîtrise universitaire ès Sciences en management, Orientation stratégie, organisation et leadership

    Maîtrise universitaire ès Sciences en management, Orientation comportement, économie et évolution

    Maîtrise universitaire ès Sciences en management, Orientation marketing

    Maîtrise universitaire ès Sciences en management, Orientation business analytics

    Maîtrise universitaire en Droit et économie
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Objectifs

Innovation increasingly plays a critical role in generating both economic growth and sources of competitive advantage. This course focuses on how firms (both startups and incumbents) can create and capture value from product, process, and service innovations. To do so, this course will introduce students to new tools and frameworks for examining both new and old problems related to innovation and technological change. This course consists of a mix between lectures and case studies, with an emphasis on class discussion and debate. While most of the case studies in class will focus on technology-oriented contexts, many of the insights developed during this course will be highly applicable to firms in non high-tech industries as well. By the end of the course, you will be able to:

  • Conceptualize and identify opportunities for creating value through innovation
  • Develop an understanding of how to capture the value of innovation through a variety of techniques
  • Coherently integrate these principles with competitive and corporate strategies

A mastery of the tools and frameworks developed in this course will be useful to executives, consultants, entrepreneurs, government officials, investors, and any manager responsible for the introduction and implementation of new products or services.

A mastery of the tools and frameworks developed in this course will be useful to executives, consultants, entrepreneurs, government officials, investors, and any manager responsible for the introduction and implementation of new products or services.

Contenus

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Références

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Pré-requis

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Evaluation

1ère tentative

Examen:
Sans examen (cf. modalités)  
Evaluation:
  1. Class participation (of which 5% to participation in discussion to group presentation) 20%
  2. Midterm 60%
  3. Group Presentation+Report 20%

Rattrapage

Examen:
Sans examen (cf. modalités)  
Evaluation:


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