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Essentials and toolbox for future innovators

  • Enseignant(s):   A.Headon  
  • Cours donné en: anglais
  • Crédits ECTS: 3 crédits
  • Horaire: Semestre d'automne 2021-2022, 2.0h. de cours (moyenne hebdomadaire)
  •  séances
  • site web du cours site web du cours
  • Formations concernées:
    Baccalauréat universitaire ès Sciences en management

    Baccalauréat universitaire en sciences économiques
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Objectifs

This course is a foundation course on entrepreneurship and innovation. It is therefore aimed at students motivated by the creation of a new venture or by the creation of innovative products or services in an established company. The course is open to 3rd year Bachelor Students from all faculties (class size limits apply).

The objective of this module is achieved if students:

  • Have acquired simple tools and models to critically analyze a commercial opportunity, validate it and establish a coherent business model.
  • Know how and when to use these tools
  • Can apply these tools on some real examples of start-up or established company
  • Are able to pitch an innovative project successfully to a decision-maker (Board, Management, Investors or partners)

This course, integrating many other bachelor courses, is highly practical and interactive. It has in a natural continuation with the cours "Atelier Entrepreneuriat" where these new competences will be further applied.

Contenus

Through various models and real examples, this course shows the students how to create and develop an innovative opportunity, from client insights to a relevant value proposition and a supportive business model.

Students will be frequently put in the "shoes of entrepreneurs" during the course and between course, mostly in small groups. This course is articulated around three recent case studies of start-ups and companies with the presence of the entrepreneur or intrapreneur to discuss the case. A focus will be put on the notion of impact entrepreneurship with examples of innovations with positive social and environmental impact.

Teaching will be very interactive. Creative thinking, engagement, curiosity and active participation of students will be critical to the learning. This non-conventional course will alternate theory, experience sharing, case studies, group work in class and outside class and group presentations, enabling immersion into the subject from different angles.

This class, requiring solid engagement from participants, will take place every week on Tuesday from 12h30 to 14h00, starting from September 21nd 2021.

The tools and models include : Value Proposition Design, Business Model Canvas, Design Thinking, Lean start-up approach, Exploration versus exploitation, Impact entrepreneurship and “how to make a pitch”.

Références

Business Model Canvas, A. Osterwalder & Y. Pigneur

Value Proposition Design, A. Osterwalder & Y. Pigneur

Start with Why, Simon Sinek

Where good ideas come from, Steven Johnson

The art of the Start, Guy Kawasaki

Lean Startup, Eric Ries

The innovator’s dilemma, Clayton Christensen

Additionnal références (books, articles, podcasts, videos...) will be posted on Moodle during the semester.

Pré-requis

  • Motivation for entrepreneurship and innovation
  • Willingness to engage in the course
  • Be ready to collaborate in team and talk in public
  • Ability to self-organize and coordinate teamwork
  • Basic financial notions: P&L and Budgeting
  • Read, understand and speak business english (B2 level is sufficient)

Evaluation

1ère tentative

Examen:
Sans examen (cf. modalités)  
Evaluation:

Continuous grading

  • Group work on the three case studies
  • Group work on chosen disruptive innovation in given sector (with presentation in class)
  • Contribution on Moodle (individual, 20%)

Rattrapage

Examen:
Sans examen (cf. modalités)  
Evaluation:

Case study et pitch



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