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International Strategy

  • Teacher(s):   U.Khan  
  • Course given in: English
  • ECTS Credits: 6 credits
  • Schedule: Spring Semester 2020-2021, 4.0h. course (weekly average)
  •  sessions
  • site web du cours course website
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Objectives

Course Description and Objectives

Firms can create competitive advantage by managing successfully in the global world. The course “International strategies” focuses on challenges and opportunities created by the globalization for the firms. The aim of the course is to provide students with conceptual tools and necessary skills to better understand and analyze the challenges and opportunities confronted by firms when expanding abroad as well as home base advantages. The course will help students to lead with a global mindset in the complex international environment.

Learning outcomes

By the end of this course, students will be able to:

  1. Discuss and apply their understanding of what factors determine the success of firms in global business environment.
  2. Identify and analyze the key elements for home base advantages with international operations and development of new capabilities.
  3. Apply generic international strategies.
  4. Identify and analyze differences across countries using different frameworks.
  5. Identify, analyze and select different markets and appropriate entry strategies.
  6. Identify and analyze the location choices and factors involved and organizational structures in new location(s).
  7. Identify and address relevant managerial problems in international business strategy by developing problem solving skills.

Contents

1 - Changes in patterns of globalization

2 - Country advantages and firm advantages

3 - Generic international strategies

4 - Appreciating differences between countries

5 - Choosing markets where to compete

6 - Choosing where to locate activities

7 - Deciding on how to enter foreign countries

8 - Choosing the extent of product adaptation

9 - Organizing the International Firm

10 - Leader`s role in internationalization

References

Collis, David. International Strategy, Wiley, 2014.

Ghemawat, Pankaj. Redefining Global Strategy: Crossing Borders in a World Where Differences Still Matter. Boston, MA: Harvard Business School Press, 2007.

Peng, Mike and Klaus Meyer. International Business, Cengage, 2011.

Spulber, Daniel. Global Competitive Strategy. New York, Cambridge University Press, 2011.

Pre-requisites

If you would like to take the course, please complete the following survey (by copying and pasting the following address in your browser) before 18th February, 2021


https://docs.google.com/forms/d/e/1FAIpQLSdTQjAsze1JMj5CuLpYyY_ACaFVmId2Iz9sVlb4-WMNbv1yJA/viewform?usp=sf_link

Evaluation

First attempt

Exam:
Without exam (cf. terms)  
Evaluation:

Grading is as follows: (case study 30%, first presentation 15%, second presentation 25%, and final written report 30%)

Retake

Exam:
Without exam (cf. terms)  
Evaluation:

Students not having a passing grade in the first session are required to submit a revised version of the elements of the assessement in which they have obtained an insufficent grade. Elements that are group work for the first session should be based on individual work for this second session; however, if more than one student in one work group fails to pass the course in the first session, group work can be accepted for the second session.



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