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Digital Strategies and Innovation

  • Teacher(s):   P.Cloux  
  • Course given in: English
  • ECTS Credits: 6 credits
  • Schedule: Autumn Semester 2022-2023, 4.0h. course (weekly average)
  •  sessions
  • site web du cours course website
  • Related programmes:
    Master of Science (MSc) in Information Systems

    Master of Science (MSc) in Management, Orientation Strategy, Organization and Leadership

    Maîtrise universitaire ès Sciences en management, Orientation Behaviour, Economics and Evolution

    Master of Science (MSc) in Management, Orientation Marketing

    Master of Science (MSc) in Management, Orientation Business Analytics
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Objectives

Regardless of its sector of activity, every organisation today must deal with digitalisation. Innovation strategy, digital transformations, data storage and analysis for decision making, customer experiences, creation of a sustainable competitive advantage, optimisation of internal operations, are areas closely linked to the functioning and decisions relating to the organisation's Information System (IS). Today, more than ever, a company cannot work without digital technology and must constantly innovate. However, the relationship between investment in technology and business performance is more complex than it seems. It is therefore essential to understand the critical role of technology in business strategy and management.

A manager today must understand and master the issues related to IS and digital. Conversely, an IT engineer and/or developer cannot act on the company's IS and make it evolve without understanding and integrating the company's organisational issues and strategic challenges. In view of this, the course aims to develop multidisciplinary skills allowing a managerial understanding of IT, its strategic issues and its place within a logic of permanent innovation. It is thus at the crossroads of management and IT knowledge and shows the need to master these two fields of competence and to know how to articulate them.

The overall objective of this course is to develop students' understanding of the strategic use of digital technologies. More specifically, this course aims to provide the tools, techniques/approaches and above all, through examples, the elements of reflection allowing the identification of the issues and difficulties encountered by IT actors to understand and resolve them.

At the end of the course, students should be able to

1. Understand the strategic issues of digital and IT, and the concerns related to digital transformation and innovation.

2. Understand the functioning of an IT department and more specifically its organisation and associated management concerns.

3. To master the key elements of (new) management practices (organisation methods agile/lean/devops, change management, innovation management, etc.) necessary for the implementation of business and IT strategies.

4. Identify the problem(s) of a concrete situation, propose appropriate solution(s), structure and explain their reasoning.

Contents

All content will be published on the class website (Moodle).

Course structure

This course aims at a concrete application of the theoretical foundations in business strategy, IT strategy and digital strategy through an active learning process including a case study approach, problem identification and presentation of real cases (articles, interviews, videos).

Participants are asked to prepare case studies, read articles or watch videos prior to the session, which are then discussed during the course.

The pedagogical approach of the course aims to develop in students certain skills essential to the strategic management of IS:

  • Analysis and synthesis,
  • Commenting of the proposed theories and models,
  • Creativity and pragmatism,
  • Good oral and written expression, ability to communicate

Students will be required to present their case work in groups. In addition, an in-depth case study on a company will be completed, submitted and presented in groups at the end of the semester.

The face-to-face course will take place physically in room 237. This part will be devoted to the presentation of the work prepared by the groups, to discussion and to the presentation of theoretical elements supported by examples. It will not be available in distance learning. Attendance to the course is therefore mandatory.

The sessions are linked to each other. The progression of the course therefore requires the understanding of the knowledge transmitted during the previous sessions.

The course is given in French, however, a significant amount of the course material is in English. Students may ask questions, write assignments and take the exam in either French or English.

Pre-requisites

Students have taken the 2nd year Bachelor course "Information Systems" or equivalent and/or the 3rd year course: "Business process and Information systems" and ideally: the 3rd year Bachelor course: "Project management".

Evaluation

First attempt

Exam:
Written 1h00 hours
Documentation:
Allowed
Calculator:
Not allowed
Evaluation:

The written exam is a digital exam in classroom (ENEP).
The evaluation is made up of two elements:

  • Case study (group work writen and oral presentation) : 50%
  • Written exam (ENEP) : 50%

The exam consists of open questions.

Retake

Exam:
Written 1h00 hours
Documentation:
Allowed
Calculator:
Not allowed
Evaluation:

The written exam is a digital exam in classroom (ENEP).
The grade for this course is composed of :

  • Integrative examination (ENEP) : 100%.

The exam is composed of open questions.



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