Business models for privacy
Bonazzi, R., Fritscher, B., Pigneur, Y. (2010) Business Model Considerations for Privacy Protection in a Mobile Location Based Context, Proc. of Business Models for Mobile Platforms (BMMP), Berlin, October, © IEEE
In this paper we discuss the main privacy issues around mobile business models and we envision new solutions having privacy protection as a main value proposition. We construct a framework to help analyze the situation and assume that a third party is necessary to warrant transactions between mobile users and m-commerce providers. We then use the business model canvas to describe a generic business model pattern for privacy third party services. This pattern is then illustrated in two different variations of a privacy business model, which we call privacy broker and privacy management software. We conclude by giving examples for each business model and by suggesting further directions of investigation.
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