Workshop and masterclass on business model at Zurich
by Alex
Zurich, Giesserei, June 2011
The workshop and masterclass series (website) connect people from around the world, gives hands-on knowledge, and makes experts out of beginners in business model innovation. The workshops consist of a mix of practical activities, theories, and examples that help the attendees better understand business model innovation by listening, seeing and doing themselves.
This workshops aim at learning about and applying a practical visual language to describe, challenge, and design business models. The attendees appreciate powerful examples of business model innovation, such as Nespresso, SunEdison, Nintendo Wii, Apple iPod/iTunes and many more. They explore and prototype business models using design thinking and customer development to boost future growth.
Business model at Zurich, Giesserei
Who Came at Zurich?
50 participants looking for practical tools to apply to their business model challenges. Attendees include executives, strategists, innovation managers, entrepreneurs, consultants, and business coaches, from Switzerland, but also Brazil, France, Germany, UK, Norway, …
