Business model innovation @ CEC’2011
Keynote for the 13th IEEE Conference on Commerce and Enterprise Computing (CEC’ 11) at Luxembourg
This keynote aims at learning about and applying a practical visual language to describe, challenge, and design business models. Attendance should also appreciate powerful examples of business model innovation, such as Nespresso, Cirque du Soleil, SunEdisson and Peepoople. We will explore and prototype business models using design thinking to boost future growth.
