Service design at Ovronnaz
Workshop on service design at the CRUS Doctoral Winter School 2012 (programme)
Ovronnaz, January 23rd, 2012
The importance of the service economy is widely recognized. New information technology, Internet, social networks and mobile services have redefined the ways of conducting business, providing new e-services, new customer experiences, new work practices, and new business models.This introductory session presents principles suggested by design thinking but applied to business service design. The session introduces concepts, frameworks, and tools for designing or renovating services. The session consists of talks, case studies and group co-design exercises. Upon completion this first session, the participants will have a general understanding of the current state and trends in service design, and be aware of design tools (storytelling, hand-sketching, brainstorming and prototyping).
