“Business Model You” is shipping shortly

Business Model Generation introduced a unique visual way to summarize and creatively brainstorm any business or product idea on a single sheet of paper. Business Model You (BMY) uses the same powerful one-page tool to teach readers how to draw “personal business models” which reveal new ways their skills can be adapted to the changing needs of the marketplace to reveal new, more satisfying, career and life possibilities.

This book, published by Wiley, shows readers how to: (a) Understand business model thinking and diagram their current personal business model, (b) Understand the value of their skills in the marketplace and define their purpose, (c) Articulate a vision for change, and (d) Create a new personal business model harmonized with that vision, and most important, test and implement the new model.

The BMGEN canvas is used for describing personal business models just as it does for describing organizational business models:


This book was co-created by 328 professionals from Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Costa Rica, Denmark, Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Italy, Japan, Jordan, Korea, Mexico, New Zealand, Nigeria, Norway, Panama, Paraguay, Poland, Portugal, Romania, Singapore, South Africa, Spain, Sweden, Switzerland, The Czech Republic, The Netherlands, Turkey, The United Kingdom, The United States, Uruguay, and Venezuela.

A 79-page preview of Business Model You is now available is now available download and share (here).

The book will be ready to ship on or around February 3. It is now set to be published in four languages: English, Dutch, Chinese, and French. Wiley also announced that a low-cost English language version of Business Model Generation will be published in India next year.

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