Value Proposition Designer
The Value Proposition Designer is like a plug-in tool to the Business Model Canvas. It helps you design, test, and build your company’s Value Proposition to Customers in a more structured and thoughtful way, just like the Canvas assists you in the business model design process …
More on a recent Alex’s post (blog).
Here is downloadable draft poster version of the Value Proposition Designer, prepared by Alan
sketched by Brenda Tan during the S’pore workshop and master class in August
Two internal sketches putting conceptual pieces related to customer insight onto one page:
Quoting the Apollo 13 Movie clip “you have to put a square peg in a round hole” (youtube)
in our context we want to help “to fit a square value proposition with a round customer”
