BMGEN @ ISS
talk and discussion on techno-entrepreneurship, at NUS Institute of Systems Science (web), invited by Dr Virgin Cha
“The Institute of Systems Science of the National University of Singapore is known for its broad-based advanced professional continuing education in Information Technology specialising in Software Technology and Engineering Practice and provides industry with Strategic IT Management, e-Business and Knowledge Management expertise.”
The intro to the BMGEN canvas presents the business model canvas for designing and assessing business models. Business model innovation and industry changes are illustrated with examples such as Nespresso, Cirque du Soleil, and SunEdisson. Design thinking attitude and customer centricity is also emphasized for exploring, prototyping and testing business models.
