DS seminar à NUS BIZ
seminar at the NUS Business School, Department of Decision Sciences, on September 19, 3:00pm, BIZ 1, Seminar Room 02-04
The talk will present the business model canvas for designing, assessing and challenging business models. Design thinking attitude and customer centricity will also be emphasized for exploring, prototyping and testing business models. The talk will also describe the research conducted to develop the business model canvas, for which a design science paradigm has been adopted. Three research areas and artifacts have been explored. The first one concerns the formalization and visualization of the core constructs related to business models. The second area corresponds to the exploration of how design techniques might contribute to improving the generation and evaluation of multiple business models. The third one is the research of computer-aided design assisting in the process of designing strategic objects such as business models.
