BMGEN at NUS Fac. of Engineering
Seminar at NUS Division of engineering and technology management (ETM), invited by Prof. Hang CC
Abstract
The seminar aims at learning about and applying a practical visual language to describe, challenge, and design business models. The seminar consists of a mix of practical activities, theories, and short examples that help the attendees better understand business model innovation by listening, seeing and doing themselves. The concepts will be illustrated by examples of business model innovation, such as Nespresso, SunEdison and Eight19. Design thinking attitude and customer development are also emphasized for exploring, prototyping and testing business models.
