Haier business model at IMD
Zhang Ruimin, CEO of Haier, discussed the revolutionary Haier business model
“IMD and the Evian Group had the privilege of hosting the dynamic leader of Haier Electronics. CEO Zhang Ruimin shared his personal experience developing Haier into the global brand it is today. (more)
Bill Fischer with Fang Liu and Umberto Lago wrote a case on Haier; they use the BMGEN canvas for presenting the evolution of its business models. This case is based on their upcoming book Reinventing Giants: How Chinese Global Competitor Haier Has Changed the Way Big Companies Transform (web)
