BMGEN @ NUS MBA
mini-workshop for NUS EMBA students, invited by Prof. Neo Kok Beng in his course “Technology Transfer and Commercialisation”. Kok Beng is also in charge of the course “Design Thinking & Business Innovations” (1st semester).
“This course focuses on the successful transfer of technologies from a research environment for commercialization as successful & sustainable products or services to the global market, via a knowledge-based entrepreneurial wealth-creation process. Technology commercialization capabilities are essential for an increasingly competitive environment where existing markets undergo creative destruction and new markets emerge based on new knowledge and developments in the research laboratories”.
The mini-workshop aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation will be illustrated with examples. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing value propositions and business models.
