BMGEN @ ESSEC Asia
workshop on “Business Model and Service Innovation” for ESSEC Asia (web) in its “Executive Workshop series”, with Xavier Pavie, invited by Prof. Hervé Mathe, head of ESSEC Asia.
This interactive workshop aims to provide participants with knowledge of innovative business models. The program will explain how to apply design thinking and explore innovative business models through concept discussions and in-depth analysis (more).
The first day, by Xavier, will present (a) the notions of ’Service’ and ’Innovation’, (b) service innovation as a means of breaking through and reinventing Business Models, (c) repositioning a brand through innovation strategy in a service firm and innovation as a way to disrupt conventional Systems, and (d) responsible Innovation as a key challenge for the company.
The second day aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation will be illustrated with examples. In a second part, design thinking attitude will also be emphasized for exploring and prototyping business models. The new Value Proposition Canvas will be illustrated. In the third part, the synergy between the business model canvas, Eric Ries’s lean startup and Steve Blank’s customer development will be proposed for testing value propositions and business models.
