BMGEN for NUS undergrads
lecture for NUS bschool undergraduate students, invited by Prof. Thompson Teo (web) in his course “Strategic Information Systems”.
“In this module, the strategic roles of information systems and technology (including the Internet) in business organizations are examined. Frameworks for analysing the strategic impact of information technology on organizational and industry structures are introduced. Information systems that support or shape an organization’s competitive strategy, as well as information systems that are used to re-engineer business processes in organizations are discussed.”.
The lecture aims at presenting the Business Model Canvas for designing, assessing and challenging business models. Business model innovation will be illustrated with examples. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing value propositions and business models.
