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HEC App.
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Yves PigneurUniversity of Lausanne
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last talk on BMGEN at Singapore, invited by Suzanne Hraba-Renevey, head of swissnex Singapore, at UBS Auditorium, One Raffles Quay
The talk will present and illustrate the Business Model Canvas. Design thinking attitude will be briefly illustrated for prototyping and testing business models. Business model innovation, design and testing will be illustrated with the story of the BMGEN book and software, with Alex, Alan & co.
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