workshop at TU Vienna
workshop on business models at TU Vienna, invited by Prof. Hannes Werthner, Director Vienna PhD School of Informatics, and Birgit Hofreiter, head of the Informatics Innovation Center (i²c)
The workshop aims at (a) learning about and applying a practical visual language to describe, challenge, and design business models, (b) appreciating powerful examples of business model innovation, ranging from start-ups to Fortune 500 companies and social entrepreneurship ventures, and (c) exploring and prototyping business models using design thinking and customer development to boost future growth. The day will be a mix between presentation, q&a, buzz groups, and hands on practice.
PROGRAMME BREAKDOWN
Intro to business model thinking as a strategy tool
- Understanding what business models are and why they are important today
- Exploring the Business Model Canvas, a systematic approach to working with business models
- Situating the business model concept in the enterprise
Business model innovation cases and buzz groups
- Understanding how innovative business models can transform industries.
- Using the Business Model Canvas with introductory examples
- Ground rules and pitfalls of the Business Model Canvas.
Design thinking for business model innovation
- Coming up with innotive business models with a design mindset
- Customer centricity as a starting point for business model innovation
- Prototyping business models
Intro to testing business models with the “Customer Development” and “Lean Startup” process
- Introduction to testing business models
- The Customer Development process
- Examples of significant business model “pivots”
After this workshop, participants will have dived deep into a series of case studies across industries, got coaching and advice on business model topics, and shared knowledge and experience among participants.
