Value Proposition Design
We are preparing a new book on “Value Proposition Design”, with Alex, Alan, Greg & Trish.
How to make stuff people want
“The perfect companion to Business Model Generation (650K copies sold), Value Proposition Design helps you systematically understand customers and create offers that perfectly match their needs (more)
A short post on “Build Network”
and download the VP canvas:
References
Bettencourt, L., Ulwick, A. (2008) The Customer-Centered Innovation Map, Harvard Business Review
Christensen, C., Anthony, S., Berstell, G. and Nitterhouse, D. (2007) Finding the Right Job for Your Product, MIT Sloan Management Review, 2–11.
Ulwick, A. (2005) What Customers Want: Using Outcome-Driven Innovation to Create Breakthrough Products and Services. McGraw-Hill.
Ulwick, A., Bettencourt, L. (2008) Giving Customers a Fair Hearing. Sloan Management Review, 49(3): 62–68.
See the now classical Milkshake example by Clay Christensen (web) and his nice video (youtube), and also on the Innovator’s toolkit (web) and on Strategyn (web)
Resources on VPC:
See previous Alex’s blog posts (1 2 3), on the WSJ (here), the Stategyzer’s video (video), another video (here), and other external sources (1 2).
