BMGEN at McGill/HEC EMBA
Master class on “Disruptive Business Models and Design”, for the joint EMBA (web) bearing the seals of both HEC Montréal and McGill University (more). The master class on BM design belongs to the “The Catalytic Mindset” module.
The master class aims at (a) learning about and applying the Business Model Canvas, a practical visual language to describe, challenge, and design business models, (b) appreciating powerful examples of business model innovation, ranging from start-ups to Fortune 500 companies, and (c) exploring and prototyping business models using design thinking and customer development to boost future growth. The half-day will be a mix between presentation, q&a, buzz groups, and hands on practice.
PROGRAMME BREAKDOWN
Intro to business model thinking
- Understanding and exploring the Business Model Canvas
- How innovative business models can transform industries.
- Using the Business Model Canvas with introductory examples
Design thinking for business model innovation
- Coming up with innotive business models with a design mindset
- Customer centricity as a starting point for BM innovation
- Prototyping business models
Testing business models
- Introduction to testing business models
- The Customer Development process
- Examples of significant business model ’pivots’
References
Teece, D. (2010). Business models, business strategy and innovation. Long Range Planning, 43, 172-194.
Blank, S. (2013) Why the Lean Start-Up Changes Everything. Harvard Business Review, May 2013, 65-72.
Osterwalder A., Pigneur, Y. (2010) Business Model Generation. Wiley (extract)
