the end of competitive advantage
Rita Gunther McGrath (web), a Professor at Columbia Business School, is a globally recognized expert on strategy in uncertain and volatile environments. I met her the first time at the Berlin Business Summit (web); together with Steve Blank they presented an unforgettable panel.
In her new book, Rita argues that “it’s time to go beyond the very concept of sustainable competitive advantage. Instead, organizations need to forge a new path to winning: capturing opportunities fast, exploiting them decisively, and moving on even before they are exhausted. She shows how to do this with a new set of practices based on the notion of transient competitive advantage (more)
