BMGEN at IESS
Talk on BMGEN at the Fourth International Conference on Exploring Services Science (IESS)
The talk aims at presenting the Business Model Canvas a visual tool for designing, assessing and challenging business models. Business model innovation and industry changes will be illustrated with examples such as Nespresso, Circus of the Sun, SunEdisson, and AirBnB. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.
