BMGEN at NUS b-school
lecture for NUS bschool undergraduate students, invited by Prof. Thompson Teo (web) in his course ’Strategic Information Systems’.
This talk aims at shortly presenting the Business Model Canvas and business model innovation. Design thinking attitude and customer centricity will also be emphasised for exploring, prototyping and testing business models. Furthermore, business model mechanics, economics and layering will be presented and illustrated. Ground rules and pitfalls in the usage of the Business Model Canvas will be illustrated.
