Business model innovation at INSEAD

invited by Serguei Netessine (web), at INSEAD, on business model innovation and BMGEN.

Serguei is soon publishing a book on his recent research interest. In “The Risk-Driven Business Model”, Karan Girotra and Serguei Netessine introduce a toolkit to help innovators better conceive the disruptive business models that create wealth and revolutionize industries.

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