Visualising Business Model Evolution
Fritscher, B., Pigneur, Y. (2014) Visualizing Business Model Evolution with the Business Model Canvas: Concept and Tool. IEEE Conference on Business Informatics (CBI’2014), July 2014
The Business Model Canvas (BMC) assists in the design of companies’ business models. As strategies evolve so too does the business model. Unfortunately, each BMC is a standalone representation. Thus, there is a need to be able to describe transformation from one version of a business model to the next as well as to visualize these operations. To address this issue, and to contribute to computer-assisted business model design, we propose a set of design principles for business model evolution. We also demonstrate a tool that can assist in the creation and navigation of business model versions in a visual and user-friendly way.
Valve Corporation case study by Boris here
