BMGEN story at CU London
seminar on BMGEN story to researcher at Cass Business School, City University London (web), invited by Adrian Cheok and Caroline Wiertz and Santi Furnari who coordinates the Research Workshop Series (web), welcomed by Stefan Haefliger
Caroline Wiertz (web) is a Reader in Marketing at Cass Business School. Adrian David Cheok (web) is a chair Professor of Pervasive Computing at City University London. I met him when he was formerly Professor at Keio University, Graduate School of Media Design and in the National University of Singapore.
The seminar aims at resenting the evolution of BMGEN research, visualised by the following picture:
Designing business models and similar strategic objects: a design science approach
Based on our work and experience in the field of business models, we suggest that the current research focus in strategic management and entrepreneurship could be improved and enlightened by some of the more conceptual and design-oriented research. We highlight three areas in particular in which design science research has excelled that could inform research in strategic management. The first area concerns the identification, formalization, and visualization of the core constructs and models of interest related to the design and analysis of strategic business issues. The second area corresponds to the exploration of how design thinking techniques and tools might contribute to improving the design and prototyping of alternatives to strategic business questions. The third area addresses the research in computer-aided design assisting the process of designing strategic management objects such as business models.
Osterwalder, A., Pigneur, Y. (2013) Designing business models and similar strategic objects: the contribution of IS. Journal of AIS, 14(5), 237-244.
