Growth hacking
Discussion with François Briod (@BriodF), co-founder of Tawipay (web), a comparison website for money transfer services
The discussion also concerned “Growth hacking”, term coined by Sean Ellis (web), “a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure (wikipedia)
See also a recent blog post ob WSJ, entitled ‘Growth Hacking’ Helps Startups Boost Their Users: Strategy Includes Data-Driven Experiments and Online Tactics (blog). The discipline of marketing is ‘shifting from people-centric to API-centric activities’, dixit Andrew Chen (blog). Nice examples on the Growth hackers web.
