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HEC App.
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Yves PigneurUniversity of Lausanne
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article on BMGEN reprinted in FastCompany, originally appeared in First Round Review
“The word lean is everywhere these days. Lean processes, lean startups. While Eric Ries, author of The Lean Startup, has arguably become the face of this movement, its philosophy is largely based on something called the Business Model Canvas–a tool developed by author and entrepreneur Alexander Osterwalder and Swiss academic Yves Pigneur (more)
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