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VPD is there

The new book “Value Proposition Design” is there !

First day, already #1 in Marketing & Sales on Amazon

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100 pages for free

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and a rich online companion (with posters, slides, exercices, images …) for the book adopters

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Why We Created Value Proposition Design ?

“The book explains how to create products and services customers want. It complements the first book, Business Model Generation, which focuses on how to create great business models … more on the Strategyzer blog

 

This entry was posted on Sunday, October 19th, 2014 at 11:41 am and is filed under books. You can follow any responses to this entry through the RSS 2.0 feed. Responses are currently closed, but you can trackback from your own site.

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