BMGEN in large corporations
The first meeting of Business Model Canvas and Leanstartup practitioners in large organizations, organized by Strategyzer and hosted by MasterCard at their headquarter in Purchase, New York
Blog post on Strategyzer Peer Learning Summit
Objective
Improve the application and scaling of the Business Model Canvas and Leanstartup methodologies by sharing best practices among peers.
Format
Hands-on sharing of concrete experiences about what works and what doesn’t among peer practitioners in large organizations. Targeted and structured knowledge sharing sessions facilitated by Strategyzer.
Special session on latest Leanstartup tools:
During the last session of the event Alexander Osterwalder, Yves Pigneur, and Alan Smith shared the latest tools and processes to help apply and scale innovation in large organizations. Notably, they talked about the Test Card, Learning Card, and Progress Board.
See the Strategyzer blog post.
Strategyzer surveyed over 1,300 Canvas users and conducted 35 interviews with individuals in FT Global 500/Fortune 500 corporations, consultants, entrepreneurs, and academics. See “Why and How Organizations Around the World Apply the Business Model Canvas” here.
The research report can be downloaded here.
