BMGEN at the ATP incubator
keynote at ATP Innovations, the Australia’s leading business incubator, invited by Hamish Hawthorn, CEO
The workshop aims at presenting the Business Model Canvas and the Value Proposition Canvas for designing, assessing and challenging business models and their value propositions. Design thinking attitude will also be emphasized for exploring and prototyping business models. Finally, the synergy between the business model canvas, lean startup and customer development will be briefly presented for testing business models.
