Business Model Design
The objectives of this MScIS course are threefold. The first objective is to be able to accurately describe changes in industry structures and situations of business model innovation in general. The second objective is to master the design of business models and value propositions using a design-thinking attitude and adopting the “Managing as designing” paradigm. The third objective is to explain why and how information systems research can complement its traditional focus on decision making, organizational design, and performance analysis with an additional new focus on the design, selection, and simulation of business models and similar strategic notions (more)
syllabus (Moodle)
