Yves Pigneur

keynote at IT i praksis® konferencen 2015 in Copenhagen, invited by Prof. Niels Bjørn-Andersen

How To Design and Test Business Models and Value Propositions

In this interactive talk with hands-on exercises Yves Pigneur will introduce the latest Business Model Innovation and Lean Startup tools. Participants will learn the latest on how to design and test business models and value propositions to decrease the risks of innovation. He will, in particular, get participants to apply the concepts and tools from his new book with Alex Osterwalder, “Value Proposition Design”. Design thinking and customer development will also be emphasised for exploring, prototyping and experimenting value propositions and business models. (more)

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